Bicycling is my favorite summer exercise. The more I bike, the more I’m struck by the similarities between bicycling and blogging.

1. It gets easier with practice

Falling off and skinning my knees when I learned to ride a two-wheeler was no fun. But after a while, I stopped falling and I covered every mile with greater ease.

In a similar way, blogging gets easier as you practice more. Like figuring out where to place your weight to stay upright on your bike, you develop a sense of the proper balance among your blog’s components. As you pedal with less effort, you also write with less effort.

2. It’s easier to follow trails

I’m a fan of bicycle trails like the Minuteman or Nashua River Rail Trails. Following a path that’s paved and marked with signs is less stressful than navigating the Boston area’s road maze, having to make decisions at every corner.

As a blogger, you’ll find it easier to follow well-marked writing paths. For example, a list post follows a simple structure:

1. Introduction of your theme
2. A numbered list of points addressing your theme
3. Conclusion or call to action

I’ve described more models in the following posts:

• Make your writing easier with my fill-in-the-blanks approach for structuring articles
• Finding easy-to-follow formulas for your blog posts

3. Shorter is easier

It’s easier for me to cover five miles than 50 miles on my bike. Still a five-mile ride is so short that it’s unsatisfying. I like to cover at least fifteen miles on a ride.

Shorter is easier for bloggers, too. That’s why I recommend a length of 250 to 400 words for beginning bloggers. I typically run about 400 to 600 words. But just as I occasionally stretch myself in a long bike ride, I sometimes write longer. Most people will struggle to say something significant in less than 250 words unless they’re using a nontraditional form, such as a podcast, video, or infographic.

4. Visual appeal matters

Some of my favorite bike trails follow rivers, offering plants, wildlife, and water to delight my eyes.

Visuals—photos and other images—are important to blog posts, too. They help attract the attention of readers. They also illustrate your points, aiding your readers’ understanding.

Sometimes the visuals of a bike ride and a blog post overlap. I’ve written some blog posts, such as “Focus your blog post or lose your readers,” inspired by bike rides and illustrated by photos taken on those rides.

5. A buddy helps

I almost always bicycle with my husband. We enjoy exploring new areas together. He pushes me to bike farther than I would go on my own. He’s also my mechanic, fixing problems I can’t tackle alone.

A blogger can benefit from two kinds of buddies, in my opinion.

First, a buddy can encourage you, as I described in “How a blogging buddy can help your financial planning or investment blog” and “Blogging buddies: Financial bloggers’ secret weapons.”

Second, a virtual assistant or more technically skilled helper can manage challenges you can’t—or don’t want—to handle, as I described in “9 Ways a Virtual Assistant Can Streamline Your Financial Advisor Blogging” on Michael Kitces’ blog.

6. Sometimes you wipe out

I still remember wiping out my bicycle in the Provincetown dunes on Cape Cod. It was my first time using hand brakes. I was used to a one-speed bike on which I stopped myself by pedaling backwards. That didn’t help me as I gathered speed riding downhill. I gained my last—I hope—skinned knee of my adult years.

As a blogger, you’ll make mistakes. They’ll be less physically painful, but they’ll still sting. For example, one time I scheduled two blog posts on the same day. Other times, I’ve written posts for which I had high hopes, but they failed to attract the attention I desired. However, just as I learned to use my bike’s hand brakes, I’ve become more skillful at blogging. You will, too.

7. Good equipment and precautions help

My bicycling became more enjoyable when I upgraded from a bike with lever gears and dropped handlebars that forced me to hunch over. Now I only ride bikes with dial gears and straight handlebars. It’s so much more comfortable.

My helmet isn’t as comfortable. However, I wear it on every ride for protection.

For your blogging comfort, find a platform, such as WordPress, that’s suited to your level of technical expertise. You may also find my book, Financial Blogging: How to Write Powerful Posts That Attract Clients, helpful.

For protection, make sure that you follow best practices for website security. If you allow comments on your blog, consider getting help from an anti-spam plugin. I’ve had a good experience with the Anti-spam plug-in, which has replaced Akismet for me.

8. It helps to share the load

A well-prepared cyclist carries a heavy load. It might include a pump, spare tube, a lock, tools, and extra water. It adds up.

I’m lucky that my husband carries the extras in his backpack. My load is light—just whatever I carry in the bag strapped around my waist.

In blogging, it also helps to share the load with others. That might mean recruiting other people to post on your blog. You might use guest bloggers. Or, you can recruit other members of your firm to participate in a group blog.

Sharing the load with other bloggers eases your burden, assuming that they’re reliable. Just as I’d be disappointed if my husband left his tire repair kit at home, you won’t like it if your fellow contributors let you down. I’ve written about how to keep a group blog going in “How to manage a group blog: Financial advisor edition.” When it works well, it’s wonderful.

For me, the joy of bicycling comes from savoring each experience. I hope you find the same satisfaction with blogging.

While a business blog should focus on its clients, it’s okay to write about your company sometimes. After all, your clients and prospects want to know that they can trust you. I was reminded of this when reading the “identity content” section of Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time.

“Identity content should explain your company’s values and standards,” write authors Mark W. Schaefer and Stanford A. Smith. Getting concrete, they suggest that you “Use identity content to explain policies that guide your decision-making process. Identify the policies that your customers may encounter and explain the reasoning behind them.” For example, an investment manager might explain her preference for active over passive management. Or, an advisor could go into how he builds a financial plan.

The authors made me wonder if I have enough identity content on my blog. The only post that explicitly addresses my process is “How I ghostwrite your financial white paper.”

On the other hand, my many posts about writing give readers a good sense of the values that drive my writing. You, too, may find that sharing your values in your posts lessens the need to blog specifically about your corporate values.

Is this book for you?

I wanted to love this book, but I couldn’t. I had a hard time finding content that made me say, “Yes, I must do that.”

Perhaps this book is best for the person who’s thinking about starting a blog. It will help you decide whether blogging can work for you. It’ll also give you some ideas about where to start. Established bloggers will have a harder time finding value in this book.

Disclosure: I received a free copy of this book from McGraw-Hill in return for agreeing to write about it. If you click on an Amazon link in this post and then buy something, I will receive a small commission. I only link to books in which I find some value for my blog’s readers.