Book: Attract more clients with a blog!

Blogging has become a “must” for many independent and fee-only financial advisors. It’s a great way to build your business by connecting with current and potential clients as well as referral sources. Blogging attracts prospects to your website, media attention, and speaking engagements. It also cements your reputation as a leader in your field.

 buy the pdf  buy the paperback

Buy the PDF at http://ht.ly/nwX0y

Buy the paperback at https://www.createspace.com/4284278  (Paperback is also on Amazon)

The book is available as a PDF ($39) or a paperback ($49). Savvy investment managers, wealth managers, and other financial professionals know blogs are an excellent way to communicate topical information before it gets stale. This deepens your relationships with current clients. But many advisors struggle to create a steady flow of compelling blog posts. This isn’t surprising. After all, your professional training focused on helping clients manage their investments or finances. You may have never taken a writing class or written for publication. Don’t worry! Help has arrived. This book will help you conquer the challenge of producing high quality blog posts by following a step-by-step process, including how to:

  • Generate and refine ideas for blog posts that will engage your readers
  • Organize your thoughts before you write so you can write more quickly and effectively
  • Edit your writing so it’s reader-friendly and appealing
  • Spread the word about your blog and attract more visitors

 buy the pdf  buy the paperback

Buy the PDF at http://ht.ly/nwX0y

Buy the paperback at https://www.createspace.com/4284278

Here’s what you’ll learn in this 107-page book:

  • Brainstorming Ideas for Your Financial Blog
  • Organizing Your Thoughts Before You Write
  • Jumpstart Your Reader-Centric Writing
  • When Your Draft Needs More Focus
  • Light Editing
  • Stick to a Blogging Schedule
  • SEC and FINRA Compliance
  • Attracting and Managing Blog Comments
  • Promoting Your Blog
  • Hiring a Ghostblogger
  • Keep Improving!
  • Helpful Resources

 buy the pdf  buy the paperback

Buy the PDF at http://ht.ly/nwX0y

Buy the paperback at https://www.createspace.com/4284278

About the authorSusan B Weiner, CFA

Susan B Weiner, CFA, teaches a highly regarded blogging class tailored to the needs of financial planners, wealth managers, investment managers, and the marketing and communications staff that supports them. She has spoken about writing across the U.S. and Canada for the CFA Institute. Author of the Investment Writing blog, Weiner writes and articles, white papers, investment commentary, and other communications for leading investment and wealth management firms.

buy the pdf  buy the paperback

Buy the PDF at http://ht.ly/nwX0y

Buy the paperback at https://www.createspace.com/4284278

To learn more about Susan and her book, you can read testimonials for the book or an “Author Q&A.” You can also follow Susan’s virtual book tour, which begins on August 1, 2013.

Interested in bulk purchases?

If your company would like to buy 50 or more copies to share with clients, colleagues, or prospects, please contact Susan for discounted prices.

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Learn to write better! Hire Susan to critique your writing, or buy Financial Blogging: How to Write Powerful Posts That Attract Clients.

 
Copyright 2014 by Susan B. Weiner All rights reserved

This content may not be reposted without the author’s written permission.