“I tried social media for more than a year, but I didn’t get any results. So I quit.” This is what one advisor told me when we chatted at a conference. The advisor said he had robust content, including a blog. Also, after listening to the FPA Experience panel, he wondered if he should shift from tweeting financial content to tweeting his dining choices and yoga classes.

What do YOU think?

I realize you lack sufficient details to analyze this advisor’s situation — me too, I don’t even know his first name — but if you spend much time on social media, you probably know the kind of mistakes that advisors make.

What would you suggest this advisor try before abandoning social media forever?