Tag Archive for: ideas

Brainstorm ideas for your publications

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Have you ever struggled to generate topics for your blog posts, white papers, and other publications? You are not alone. I have some solutions to help you brainstorm.

1. Write about your clients’ mistakes and problems

The most powerful brainstorming advice I can give you is to start “Blogging the mistakes your clients make.” My post on this topic gives you a template for writing this kind of blog post.

2. Blog the questions your clients ask you

This approach relates to my first suggestion because your clients’ questions often relate to their mistakes and problems. Moreover, if one client asks you a question, there are probably many more with the same question.

A bonus of answering questions is that it can improve your online search rankings. After all, many prospects do online searches to find answers to their most pressing questions. Moreover, your helpful, narrowly targeted answer can convince a prospect that you’d be a great advisor for them.

If the answer to a client question isn’t right for a blog post, consider adding it to a “frequently asked questions” section on your blog, as I discuss in “Turn questions into blog posts.”

3. Draw a mind map about your clients

As I describe in the first chapter of my book, Financial Blogging: How to Write Powerful Posts That Attract Clients, you can generate many blog post topics by creating a mind map centered on your target readers. Create branches that lead to each of your readers’ main areas of concern. Then draw sub-branches to narrower topic areas. Again, as I suggest above, focus on your readers’ mistakes and problems.

For an “outside the box” approach to using mind maps to generate topics, read “Photo + Mind Map = Blog Inspiration,” in which a Barbie doll plays a central role.

4. Use one of 20 topics I suggest

Jump start your list with my “20 topics for your financial blog.”

5. Draw inspiration from your reading

You can write blog posts spurred by insights you find in books or articles. You can also argue with points made in those books or articles.

Learn more about how to do this in “4 tips for turning books into blog posts.”

6. Clone your successful blog posts

Revisit approaches that have worked before to generate new topics, as I discuss in “Clone your blog posts.”

7. Save your trash

“Save your trash to feed your blog,” as I’ve said on my blog.

Have you ever gone off on a tangent in a white paper or blog post, only to realize that you need to cut that idea to keep your publication focused?

Don’t leave that idea in the trash. Instead, make it the focus of its own blog post. Your initial enthusiasm about the topic suggests that you can generate reader interest in it if you make it the focus of a piece. Just make sure that your new piece includes the WIIFM (what’s in it for me) for your reader, as I discuss in “Focus on WIIFM, not the article.”

8. Look at the world around you

Things that you see in the world around you can inspire blog post ideas.

I’ve gotten quite a few ideas from museum visits, as I’ve discussed in “Museums can inspire your blog posts.” I think this works because art often provides analogies for problems that readers face.

I discuss a similar idea in “Photo + Mind Map = Blog Inspiration,” mentioned above.

When do you need to cite sources?

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You don’t always need to say where you obtained the information you use in your writing. But sometimes it’s necessary for your credibility or to keep your firm’s compliance professionals happy. So, when do you need to cite sources in your blog, white paper, or other publication?

 

When do you need to cite sources infographic

Common knowledge doesn’t require citing sources

If you’re citing a commonly known fact, you don’t need to know the source. For example, no one will ask you to document how you know that the U.S. has 50 states—not 49 or 51.

The same goes for somewhat more specialized yet broadly known statistics, such as “The estimated population of the U.S. is more than 330 million.” Still, if I were using that 330 million statistic, I’d probably do a Google search just to make sure the population hasn’t sneaked up to 340 million since I originally fixed that number in my mind.

Here’s a good discussion of “common knowledge” from Yale University’s Poorvu Center for Teaching and Learning.

Graphs and other depictions of numbers

It’s a good idea to provide sources for graphs and other exhibits derived from numbers. This information bolsters the credibility of your exhibits. It also satisfies your firm’s compliance professionals.

Sources usually go below the exhibit. For example, “Source: Bloomberg.” That’s a bare minimum citation. You may need to add more information about the source and the date of the data. Giving the date can be especially important when discussing economic or market data because the situation may have changed since the most recent published data.

The Chicago Manual of Style is a good source for how to treat that information. Don’t have a copy of the manual? Look at the guidelines for the CFA Institute’s Financial Analysts Journal or the Financial Planning Association’s Journal of Financial Planning.

Does your exhibit rely on data generated by your company? Document that, too, using “Source: YOUR COMPANY NAME.”

Quotes

Be careful to use accurate quotes. That’s especially true if you quote someone, but you’re relying on someone else’s repeating that quote from another source. That secondary source might have made a mistake. (I discovered this the hard way with my blog post quoting Woody Allen on the topic of success.)

Check that quote in the original source, if possible. Or, make it clear that you’re quoting someone else quoting that person. For example, “…as Warren Buffett said, according to L.J. Rittenhouse’s Buffett’s Bites: The Essential Guide to Warren Buffett’s Shareholder Letters.” If you use a famous quote, check its origins on the Quote Investigator website. You may be surprised by what you learn.

When you quote someone, give the person’s name and the source where you found the quotation. The detail that you provide will depend on the formality of where you’re publishing. An academic journal article requires a full footnote that may follow The Chicago Manual of Style. In a blog post, the person’s name and article title with a hyperlink to the article that you’re quoting may be enough.

If you wonder how much of a person’s writing you can quote, check out my post about fair use, which contains links to some great resources. Also, check to ensure that you’re not using proprietary data that you must license to use. I discussed one example of this in “Are you crediting your OECD data properly?”

Ideas

When you take ideas from other sources, even if you don’t quote them, you should name those sources. How much of an idea do you have to take before you need to attribute your idea to a source? The more distinctive the idea, and the more you take, the more likely that you should credit the source.

Again, check out my post about fair use for more on this topic.

Know your firm’s standards

Your firm’s compliance professionals may be able to share sourcing standards specific to your firm or their interpretation of the relevant SEC and other regulations.

You can save time on your interactions with compliance if you always source your key statistics and other information from outside sources. When I draft commentary for my clients, I usually footnote the sources of any statistics or interesting facts that I dig up, even if those footnotes aren’t necessary in the final, published product. This makes it easy for my clients to respond to sourcing-related challenges from compliance.

Compliance isn’t the only company function that may have opinions on your sourcing. Your marketing or editorial professionals may have a style guide or other standards that apply to your sourcing.

 

Disclosure: If you click on the Amazon link in this post and then buy something, I will receive a small commission. I link only to books in which I find some value for my blog’s readers.

 

Note: I updated this post on Sept. 30, 2022.

 

Miller’s Killer: Paper swap brainstorming blog and article ideas

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How can you come up with fresh ideas for your blog, newsletter, or white papers?

I recently discovered a new technique, The Paper Swap in “Think Bank: Break out of brainstorming boredom with these thought-provoking topics” in Spirit Magazine (no link available).

Here is a description of this group brainstorming technique:

Participants write ideas on pieces of paper, then swap papers and continue to add input.

To enable participants to read one another’s ideas, you should ask them to print. Alternatively, a group with multiple tablet computers could  pass them around for inputting.

The Paper Swap technique makes it easier for shy people to participate. It may also inspire unexpected perspectives on topics.

For more ideas, you may wish to check out Miller’s book, Quick Brainstorming Ideas for Busy Managers: 50 Exercises to Spark Your Team’s Creativity and Get Results Fast.