"Never use a fancy word when a simple one will do"

That’s the bottom line of “Why Jargon Feeds on Lazy Minds” by Scott Berkun.

Moreover, he warns, “Pay attention to who uses the most jargon: it’s never the brightest. It’s those who want to be perceived as the best and the brightest, something they know they are not.”

Berkun offers a list of management jargon that he’d like to ban.

Can you think of financial jargon that should join the list of forbidden terms? Let’s start with “mitigate.” 

You’ll find more suggestions in “Words to avoid in your investment communications with regular folks.”