Five-Week Writing Teleclass for Financial Advisors: "How to Write Blog Posts People Will Read"
Blogging has become a “must” for many independent and fee-only financial advisors. It’s a great way to connect with current and potential clients. Blogging also helps drive traffic to your website and cement your reputation as a leader in your field. But many advisors struggle to crank out a steady flow of compelling blog posts. That’s why you need to enroll in “How to Write Blog Posts People Will Read,” my NEW five-week teleclass for financial advisors.
You will learn how to
o Generate and refine ideas for blog posts that will engage your readers
o Organize your thoughts before you write, so you can write more quickly and effectively
o Edit your writing, so it’s reader-friendly and appealing
The inaugural class will be offered exclusively to my newsletter subscribers and to clients. Participants in the initial class will receive a 50% discount in return for participating fully and providing detailed feedback.
When you participate fully in this class, you’ll end up with one polished blog post–and a process you can follow to generate many more.
How you’ll get there
o Small class–limited to 12 advisors–so you can participate, not just listen passively. Research shows that people learn best when they act on new information.
o Classes will meet on five successive Thursdays–Feb. 25, March 4, March 11, March 18 and March 25– on a teleconference call from 1:00 p.m.-2:00 p.m. Eastern Time
o Convenience because you can dial into the weekly phone calls from anywhere–and classes are recorded, in case you can’t attend “live”
o Guidance through a step-by-step process of writing blog posts, including
o Generating blog post topics
o Organizing your thoughts before you write
o Positioning your blog post to appeal to readers
o Editing your posts to boost their reader-friendliness
o “Hands on” practice through completing your weekly homework assignments
o Resources for the future because you can download
o Class recordings
o Class handouts
o E-booklet
o Feedback from a seasoned financial writer-editor whose clients range from the country’s largest asset managers to solo professionals to trade and retail publications
Register Now!
TESTIMONIALS
What advisors say about other workshops by Susan Weiner, CFA
o “I found this presentation very helpful because it focused on key elements to being an influential but understandable advisor.”
o “Susan’s presentation brought to life the benefits of better writing.”
o “Great tips for jump starting my client communications”
o “Susan’s presentation made me want to go back to my office and juice up my emails and letters.”
DO YOU HAVE QUESTIONS?
Contact Susan at learn@investmentwriting.com or 617-969-4509.
