“If you remember China 20 years ago, you get a sense of the potential for frontier markets today.”
This quote from Larry Speidell, chief investment officer of Frontier Market Asset Management, kicks off my article on “Time to invest in frontier market stocks?” in Advisor Perspectives.
Are YOU ready to invest in frontier market stocks? Leave your comments here.
“I’ve been able to prove how much more I can accomplish by answering a question, and posting it on a blog, for example, than I can by answering the same question over and over.”
This quote by Luis Suarez in his New York Times article, “I Freed Myself from E-mail’s Grip,” got me thinking. Financial advisors may find it helpful to answer their clients’ frequently asked questions on a blog. Just write up the answer once, then share it with everyone after running it by compliance, if necessary. It’s easy to direct clients to the blog post. Some may even find it on their own.
Sure, you could add the question to a FAQ (frequently asked question) section on your website. But that probably means going through a technology person who’ll delay the posting of your content. The beauty of blogs is that anyone who can type can update them.
If this blog post interests you, you may also enjoy “A great way for financial advisors to leverage existing content.”
By the way, I found Suarez’ article through Lifehacker.
I’m following up my post on how financial advisors are using LinkedIn. Raising your visibility by using LinkedIn is an example of “self-service marketing,” which I read about recently in “Interruption vs. Self-Service Marketing” on marketer Bob Bly’s blog.
He quotes an article from DM News: ” ‘Self-service marketing is all about putting content where people will find it,’ writes Rapsas. ‘It makes sense to go where the customers are.’ ” Bly contrasts this with traditional marketing which interrupts people when they’re not looking for it.
Bly makes an interesting point down in his comments:
“My rule of thumb: self-service marketing works with products which consumers actively search for information (including pricing) on — for instance, installing solar panels on the roof of your home. Interruption marketing works with products people want when they hear about but weren’t thinking about beforehand — e.g., designer handbags, a home-study course on becoming a locksmith.”
It seems to me that people actively search for financial or investment advice, so maybe self-service marketing has a future in this field. What do you think?