My May blog posts by category: Blogging, economy/investments/wealth management, marketing, social media, writing

Did you notice that I went wild in May, posting every day as part of the Word Count Blogathon? For your convenience, I’m listing my May posts by category.

Blogging

Economy, investments, and wealth management

Marketing

Social media

Writing

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Copyright 2010 by Susan B. Weiner All rights reserved

The two most important words are…

Copyblogger Brian Clark’s lessons in “The two most important words in blogging” apply equally to any form of marketing communication. Pay attention because using these words will make your communications more persuasive.

See if you can guess the two words before you surf to Copyblogger’s site. If you have attended any of my presentations on writing, you should know one of the two answers.
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Copyright 2010 by Susan B. Weiner All rights reserved

How to write subheads that command attention

Copyblogger Brian Clark accurately notes in “How to write exquisite subheads” that subheads can turn scanners into readers.

I especially like his advice that a subhead should “express a clear and complete benefit.”
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Copyright 2010 by Susan B. Weiner All rights reserved

Executive’s lesson for your communications with clients and prospects

Financial advisors who want to communicate effectively will follow the example set by Bill Carter in “The Scoreboard Can’t Tell You Everything.” Carter’s lesson boils down to this: Put yourself in the mind of the person with whom you’re communicating.

Here’s what Carter, partner and co-found of Fuse, said in his interview with Adam Bryant of The New York Times:

In terms of communication, I think that I do my best to try to step away from my own belief system and my own priorities, which are the priorities of a 41-year-old man who’s married and has a young daughter. Instead, I try to evaluate decisions based on what the 25- to-32-year-olds in our office are trying to get out of their career, what they want in a workplace. 

Your articles and conversations will be more persuasive when you phrase them in terms of what your clients, prospects, and referral sources care about. 

For example, say “Your interests come first because we don’t accept payments from product providers” instead of “We are a fee-only financial advisor.”

Do you apply this rule to your communications? Please share your examples.


Related posts
* Focus on features, not benefits, in your marketing
* Encourage good communication or lose your multi-generational clients

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Copyright 2010 by Susan B. Weiner All rights reserved

Using CFP in your Twitter name–Read the CFP Board’s position

Using a term such as CFP in your Twitter name makes sense as a marketing strategy for financial advisors. It immediately identifies you as a credentialed professional. However, it also means you’re violating the CFP Board’s rules.

Twitter alerted me to this issue. When I dug into the CFP Board’s Guide to Use of the CFP Certification Marks, I discovered that point 1.7 says “CFP certificants may not own or use an email address or internet domain name that includes the CFP mark.” (Sorry CFP Board, I don’t know how to make the (R) mark appear in a Blogger blog). 

Here are some examples from the CFP Board of proper and improper use of their mark.



A Twitter name isn’t an email or a URL. But Twitter does make the name into a URL following the format http://twitter.com/TWITERNAME.

I contacted @CFPBoard to ask if a Twitter name using CFP would violate its rules. Here’s the reply:






It sounds as if the CFP Board is open to your feedback about using CFP in Twitter names. So shoot SLaBonte an email, if you’d like to be heard.
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Copyright 2010 by Susan B. Weiner All rights reserved

Plain English can bring your financial topic to life

Must an article about how to prevent another Flash Crash be difficult to understand?

Not if you use plain English, as Floyd Norris did in “Time for Regulators to Impose Order in the Markets,” his May 14 column in The New York Times.

Here’s Norris’ first sentence: 
“If your machine makes a mistake that the dumbest human would never make, then maybe you don’t have a very good machine.” 

Even a child can understand Norris’ lead sentence. Norris created an image in my mind that made it easier for me to follow the rest of his column about the changes he believes are needed for the New York Stock Exchange.

The next time you write an investment or financial article, try to use plain language to introduce your topic. Your readers will thank you.

Related posts
* Financial writers clinic: Lessons from Floyd Norris of The New York Times
* Vary your paragraph length like New York Times columnist Floyd Norris
* Financial writers clinic: Rhythm can help you

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Copyright 2010 by Susan B. Weiner All rights reserved

If you enjoy my #CFA2010 tweets…

…you may also enjoy my free monthly e-newsletter with practical tips for your client communications. You’ll also find at least one investment or wealth management article. 

I often report on presentations to the Boston Security Analysts Society, so you know you’ll see topics of interest to CFA charterholders.

Topics in the May 2010 issue included

  • Watch out for inflation, says veteran value investor, Jean-Marie Eveillard
    Treasurys vs. Treasuries–Which is the right spelling? 
  • How to guest-blog on personal finance or investing 
  • Poll: How do you sign your business emails? 
  • Last month’s reader poll about ghostbloggers 
  • Morgan Creek Capital’s Yusko on investing

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Copyright 2010 by Susan B. Weiner All rights reserved

Dan Ariely says disclosure may hurt investors: Report from his #CFA2010 talk — #CFA2010

Most investment professionals, including CFA charterholders, figure that more disclosure about financial advisors’ conflicts of interest will help investors.

Not so, said Dan Ariely, author of Predictably Irrational, to the CFA Institute’s annual conference on May 16. In fact, disclosure may not improve investors’ decisions.


Two countervailing forces apply when a financial advisor reveals conflicts of interest, said Ariely.

Let’s assume the financial advisor tells a client that he’ll receive a higher payment if the client chooses Fund A over Fund B.

On the one hand, the client will tend to discount the advisor’s opinion because of the potential bias, said Ariely. On the other hand, the advisor will feel freer to push Fund A because he has revealed his conflict. Ariely believes that this second force will overwhelm the client’s discounting of the advisor’s opinion. As a result, investors end up no better off despite disclosures. 


You can watch Ariely present
Some of Ariely’s past presentations have been captured on video. You can view Ariely on YouTube. 


Follow the CFA Institute’s annual conference
You can learn about presentations at the CFA Institute’s annual conference as they occur. Read the CFA Institute’s conference blog or follow the conference using the #CFA 2010 hashtag on Twitter.
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Copyright 2010 by Susan B. Weiner All rights reserved

Guest post: "Correct Grammar Errors in Your Writing Quickly and Easily "

Adults often struggle to improve their writing skills. That’s why I’ve become a fan of the teaching techniques of @LindaAragoni. In this article, Linda shares a technique for cutting the number of grammar errors in your written communications.

Correct Grammar Errors in Your Writing Quickly and Easily
By Linda Aragoni

Do you have trouble correcting your writing for grammar errors?

I know I do.

I suspect you do, too.

Here is a simple way to make correcting your writing easy.

First, keep a list of the grammar errors you make regularly. Most people make a few errors repeatedly. An error you make once in five years is no big deal, but a grammar error you make once every five sentences is an error you need to eliminate.

Your teachers probably have told you about your habitual errors for years. Errors like sentence fragments, comma splices, and run-together sentences top the list. Subject-verb agreement errors and problems with pronoun-antecedent agreement are not far behind. Chances are you know how to correct those grammar errors if you see them.

To make sure you see grammar errors so you can correct them, read your completed paper looking for just your most frequent error. If your most common error is writing sentence fragments, scrutinize each group of words between terminal punctuation marks to see if it is a true sentence. Do not worry about anything else when you look for fragments. If you see any other kind of error, highlight it to fix later.

After you finish reviewing your paper for your most common mistake, go through it looking for your second most common error.

Keep doing that one-error-at-a time correction until you have examined your paper for each of your habitual errors.

When you correct for a single error at a time, take a break between errors. Do not try to cram the editing into the hour before a paper is due. If you do your editing in 5-10 minute sessions spread over a day or more, you will do a better job and experience much less stress.

Although this single-minded correction strategy sounds as if it would be terribly time-consuming, it can be done quite quickly. And it pays off quickly, too. If you can eliminate from your writing three errors you make habitually, your writing will show a big improvement immediately.

Linda Aragoni’s one-mistake-at-a-time strategy grew out of teaching grammar study skills to first-year college students using their error-riddled papers as practice exercises. Her e-book Grammar Abusers Anonymous teaches mature high school and adult students how to master grammar without paying tuition. Copyright 2010 Linda G. Aragoni. 
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Copyright 2010 by Susan B. Weiner All rights reserved

Timely, creative financial ad from Northwestern Mutual

Somebody was on the ball in Northwestern Mutual’s marketing department or ad agency. 

I like their new ad, which I spotted in yesterday’s Wall Street Journal. You can view the complete ad on Northwestern’s website.

I like this ad because it
* Plays off a timely topic as well as people’s emotions
* Is written in a conversational tone, without any 10 dollar words or extensive compliance disclosures

Nice job!
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Copyright 2010 by Susan B. Weiner All rights reserved