Top posts from the fourth quarter of 2015
Check out my top blog posts from the last quarter! They’re a mix of practical tips on writing (#1, 7, 9), blogging (#2), investment commentary (#3, 6), marketing (#4, 5), social media (#8), and email (#10). The top three posts benefited from being recommended by other websites. Donald Trump, grade level, and your financial writing—I […]
Financial content: Ask questions of your readers
Coming up with financial content can be challenging. Where do you get the information to put in whatever you write? Questions are a great source of information for investment and wealth managers’ tweets, blog posts, articles, and even white papers. I recommend that you keep a paper or electronic notepad handy to record questions asked […]
Boost Twitter exposure from your blog
I want to shake some financial bloggers and yell, “Why are you giving up Twitter exposure from your blog?” That’s the reaction I have every time I click a “tweet this” link on a blog post and the auto-generated tweet fails to state the blogger’s Twitter name. That’s an example of “What NOT to do.” […]
What’s your financial blogging sweet spot?
How can you find the “sweet spot” for your financial blog? It’s worth seeking, as I explain below. Sweet spot as starting point Let’s start with the definition of sweet spot in Joe Pulizzi’s Content Inc: How Entrepreneurs Use Content To Build Massive Audiences and Create Radically Successful Businesses. A sweet spot is the intersection […]
Financial ads and we vs. you
“We are great. Hire us.” That’s the gist of many financial ads that I see. They could be for a small financial planning firm, a wealth manager, or even an institutional money manager. Emphasizing “we” and “us” isn’t the way to go. If you’ve attended any of my writing presentations, you know I’m a big […]