Naming your financial blog–Is it necessary?
“Does my blog need a name?” Typically my answer is “no,” but there are cases when naming your financial blog can pay off. Answer the questions below to understand whether your blog needs a name. Question 1. Is your blog separate from your company’s website? If your blog is separate from your company’s website, then […]
Fonts: By the numbers
The look of your financial reports makes a difference in the effectiveness of your communication. Fonts are part of your toolkit, as Professor Joyce Walsh explains in her guest post. Fonts: By the numbers By Professor Joyce Walsh, Boston University, College of Communication For financial professionals, numbers are the heart and soul of client communications. […]
Top posts from the first quarter of 2016
Check out my top posts from the last quarter! Everybody struggles with jargon. Perhaps that’s what put my financial jargon killer in the top spot. They’re a mix of practical tips on writing (#1, 3), social media (#2), blogging (#2, 4, 6, 7, 8, 9), book marketing (#5), and webinars (#10). Financial jargon killer: The […]
Capitalize titles consistently in your publications
What’s the best way to capitalize a title when you write an article, blog post, book, or other publication? The rules vary. The best thing is to pick one approach and stick with it. Option 1. Use sentence case when you capitalize titles I’m a big fan of using sentence case for capitalizing titles. “Sentence […]
Stop saying “Click here”!
Stop putting links on your web pages that say “Click here”! They’re not doing you or your readers any good. That’s the message I took away from “Writing Hyperlinks: Salient, Descriptive, Start with Keyword” on the Nielsen Norman Group (NNG) website. NNG is an expert on website usability. I highly recommend that you subscribe to […]