Are your affiliate links in compliance?
Did you know that if you use affiliate links on your blog or website, you should disclose that? Your affiliate links could be something as simple as an Amazon affiliate link to a book that you like and recommend? Basically, an affiliate link is like an advertisement and should be labeled to make that clear. […]
Email and the mystery of the missing agreement
“Where’s my contract?” A friend’s question about his missing contract inspired this post about the value of structuring your emails properly. The email’s details have been changed in my account. I don’t believe in embarrassing people, especially since I’ve made so many mistakes myself. Client email problem The problem started when my friend sent a […]
Who are the fixed-income commentary winners–and why?
Learning about new sources of fixed-income commentary was the biggest benefit of running my survey about “Who writes the best fixed-income commentary?” (see the original survey, which is still open for comments). You’ll find the recommendations of my industry connections below. The survey also showed me what financial professionals think makes fixed-income commentary great. I’m […]
Top 5 financial white paper mistakes that sabotage your results
I’ve seen many white papers fail to attract and educate readers. That’s often because they make the top five financial white paper mistakes. 1. They discuss a topic, not a problem. Bad white papers fail to identify a point and to proceed toward it. In contrast, the best white papers tackle a problem—and offer a […]
Who’s writing the great investment content?
Content is king. Asset managers increasingly agree with this statement. But many lack the resources to write great investment content. My gut feeling about this was reinforced by the results of a survey conducted by the Mutual Fund Education Alliance and Back Bay Communications. One finding, according to the press release: Less than a quarter […]