Top posts from the first quarter of 2016
Check out my top posts from the last quarter! Everybody struggles with jargon. Perhaps that’s what put my financial jargon killer in the top spot. They’re a mix of practical tips on writing (#1, 3), social media (#2), blogging (#2, 4, 6, 7, 8, 9), book marketing (#5), and webinars (#10). Financial jargon killer: The […]
Capitalize titles consistently in your publications
What’s the best way to capitalize a title when you write an article, blog post, book, or other publication? The rules vary. The best thing is to pick one approach and stick with it. Option 1. Use sentence case when you capitalize titles I’m a big fan of using sentence case for capitalizing titles. “Sentence […]
Stop saying “Click here”!
Stop putting links on your web pages that say “Click here”! They’re not doing you or your readers any good. That’s the message I took away from “Writing Hyperlinks: Salient, Descriptive, Start with Keyword” on the Nielsen Norman Group (NNG) website. NNG is an expert on website usability. I highly recommend that you subscribe to […]
Financial white paper writers who say “yes”
Do you want a financial white paper writer who says “yes” to everything you write or suggest? I say “no.” Financial white paper writers who push back can be the best friends of companies that aren’t familiar with how to write great investment or wealth management white papers. Don’t get me wrong. Your white paper […]
How to edit your financial firm’s bios
Your employees are one of your financial firm’s greatest assets. But poorly written biographies make it difficult for your audience to understand the breadth and depth of your firm’s expertise. When you streamline and standardize your financial firm’s bios, your bios’ readers will benefit. Happy readers mean happier clients and prospects. I’m writing this article […]