Market commentary for index investors
Market commentary is an important client communication and marketing tool for investment and wealth managers. Making predictions can be particularly powerful, as I said in “Are financial predictions too risky?” But what if you’re in the camp of index investors—or similar strategies, such as evidence-based investing—or if you simply don’t believe in market timing? You […]
How to be a great guest blogger
Providing guest posts for other people’s blogs is a great way to raise your visibility. I’ve discussed how to snare these opportunities in “How to guest-blog on personal finance and investments, Part I: Your approach” and “Part II: Blogs that accept guest posts from financial advisors.” However, your responsibilities don’t end once you’ve sold the […]
Index-card approach to writing
The index-card approach to writing had me sprawled out on the floor while writing my Ph.D. thesis. I was arranging the index cards with my notes so I could turn them into sentences, paragraphs, and chapters that made sense. You’re probably not writing a dissertation. You’re probably not even taking notes on index cards. But […]
8 ways to find guest bloggers for your financial blog
Sometimes it’s good to invite a guest to share the spotlight on your blog. Guest bloggers help you Meet new readers when your guests’ followers visit your blog Deepen your relationships with your guests who’ll feel grateful for the exposure, especially if you promote their guest posts on social media and elsewhere (I include my […]
Infographic: 5 Ways to Add Personality to Your Financial Writing
Want your financial writing to stand out? Use the tips in my infographic, “5 Ways to Add Personality to Your Financial Writing.” For more details on adding personality and warmth to your writing, read parts one and two of my two-part blog post. For real-life practice in adding personality to your financial writing, sign up […]