3 ways writers drive investment professionals crazy
Investment professionals play an essential role as subject-matter experts. As writers, we help them to share their expertise. But sometimes we get on their nerves and waste their time. If you’re a writer, please try to avoid these three ways writers drive investment professionals crazy. 1. Don’t respect the investment professional’s time Investment professionals are […]
Get more mileage out of your financial webinar or podcast
Webinars, videos, and podcasts about investments and other financial topics are a great way to highlight the expertise of your firm’s subject-matter experts. But are you getting the most out of your financial webinar or podcast? Probably not. Some members of your clients, prospects, and referral sources will never watch a financial webinar, video, or […]
Top posts from 2016’s third quarter
Check out my top posts from the last quarter! They’re a mix of practical tips on email (#1), writing (#2, 5, 7, 9, 10), compliance (#3), marketing (#4, 6), and blogging (#8). If you only read one of these posts, I suggest you pick #1. It could save you time as it boosts your email […]
6 design tips for your first infographics
Infographics are a powerful way to attract people who are more visually oriented. They also are a great way to re-purpose ideas that you’ve published earlier in a text-heavy format. I learned some lessons in the process of working with my virtual assistant on the design of my first infographics. She also contributed to this […]
Controversial topic spurs LinkedIn discussion
One of my LinkedIn Pulse posts on a controversial topic received 34 comments in less than two days. It also received 33 likes and more than 200 views in that period. That floored me. The comment-spurring post was “Periods: One space or two at the end of a sentence?” It’s a topic that spurs strong […]