Dare to be different in your financial marketing
The Robolights house grabbed my attention. Its colorful sculptures stood out as my husband and I bicycled around the sleek modernist houses of Palm Springs’ Movie Colony neighborhood. We were just one block away from Frank Sinatra’s house, where we glimpsed the pool side entrance as men set up for a party. We’d been biking […]
Editing tool: the Writer’s Diet
It’s hard to be objective about your own writing. I know that’s true for me. That’s why editing tools, like the Writer’s Diet, can help. Writer’s Diet editing tool identifies weaknesses The Writer’s Diet is a free, online tool that assesses what you enter into its text box. It evaluates your use of verbs, nouns, […]
My suspicion about “best” lists
I’m grateful to be named occasionally to “best” lists that circulate via social media. I’m also a bit suspicious. I imagine that many of the list creators are sincere. I get that sense, especially when they don’t describe me with a blurb drawn word for word from my website. On the other hand, I suspect […]
Word repetition—good or bad?
“Can I repeat this word throughout my report, or is it better to mix things up?” That’s a question I hear sometimes. Many people think that repetition is bad. I like the following quote from Roger Rosenblatt in Unless It Moves the Human Heart: The Craft and Art of Writing: Read Hemingway’s short stories, where he […]
Writing for financial experts
How should you tailor your financial writing for experts like institutional investors or financial professionals? I have many gut feelings about what you should do. But this time I’m drawing on other people’s research. Nielsen Norman Group (NNG) performs great research about how people read on the web. NNG’s Hoa Loranger and Kate Meyer discuss […]