Out-of-office auto-reply: vacation necessity?
It’s summertime. Vacations abound, so you’d think that out-of-office auto-reply emails would be just as numerous. Think again. It seems as if they’re on the decline, just like the length of time that we see the sun now that we’ve passed the summer solstice. That’s frustrating for people like me. We could adjust our plans if […]
Writers, do you know when something’s wrong?
As a writer, can you recognize when something you’ve written doesn’t work? In Unless It Moves the Human Heart: The Craft and Art of Writing, Roger Rosenblatt says: Good writers always know when something is wrong with a piece. They may kid themselves for a while, but the mistake eats at them until they have […]
How I named my website—and the lessons for you
I’m reading One Perfect Pitch: How to Sell Your Idea, Your Product, Your Business—or Yourself. Author Marie Perruchet says, “Very often, a startup’s name tells much more about the company’s story.” That made me wonder, what does my naming story say—and what lessons might it offer for naming your financial services firm? Here are my lessons […]
Top posts from 2017’s second quarter
Check out my top posts from the second quarter! They’re a mix of practical tips on marketing (#1, 6, 7), writing (#4, 5, 9, 10), blogging (#3, 10), newsletters (#2), compliance (#3), and investment commentary (#8). Here’s my list of posts that attracted the most views during the second quarter. Be specific about your advantages, […]
Dare to be different in your financial marketing
The Robolights house grabbed my attention. Its colorful sculptures stood out as my husband and I bicycled around the sleek modernist houses of Palm Springs’ Movie Colony neighborhood. We were just one block away from Frank Sinatra’s house, where we glimpsed the pool side entrance as men set up for a party. We’d been biking […]