Blog your passions or your audience’s interests?
“How do I balance my passions vs. the interests of my target audience when I write for my blog?” This was a question from one of my readers. Passion vs. audience: an easy answer The easy answer? Blog at the intersection of your passions and the interests of your target audience. You’ll find it easiest […]
Powerful financial article abstracts
How do you get the most out of your financial article abstracts? I’m not talking about executive summaries for white papers. I mean formal abstracts that appear at the start of journal articles. To supercharge your financial article abstracts, you need to know your goal. In Stylish Academic Writing, Helen Sword got me thinking about […]
Have you ever…?
Have you ever struggled to interest a prospective client in your investment, wealth management, or financial planning services? It’s not easy. When speaking with prospects, a good “have you ever” question can help you to engage them in a two-way conversation. If you touch on a topic that means something to them, you’ll learn information […]
Don’t give up on being different
Do you worry that nothing can make your writing stand out from the rest of the pack? Here’s some inspiration for you from Roger Rosenblatt’s Unless It Moves the Human Heart: The Craft and Art of Writing: Eventually, we all tell the same stories, yet none of our stories sound like anyone else’s. Think of your […]
Webinar lessons from my annual webinars
Mastering the technology for my first webinar in 2014 was hell, as I have shared in “Tech tips for your educational webinar—learn from my experience.” Things have gotten easier since then, especially because I’ve stuck with GoToWebinar, but things can still go wrong. If you’re an infrequent webinar presenter like me, you can learn from […]