Greens

Writers, eat your greens!

Eat your greens! For many people, that means eating foods that they don’t enjoy, but which are good for them. In the writing world, I think a comparable challenge is proofreading your text and checking on fine points of grammar. Here are some steps I suggest to help you eat your metaphorical greens. 1. Finish […]

Mistake Monday

MISTAKE MONDAY for Feb. 19: Can YOU spot what’s wrong?

Can you spot what’s wrong in the image below? Please post your answer as a comment. I post these challenges to raise awareness of the importance of proofreading.   Believe it or not, this mistake appeared on the AP Stylebook website. I imagined that website would have a rigorous proofreading process. The moral of the […]

Continuous vs. continual

My clients always strive to improve. That makes me face a word usage challenge. What’s the difference between “continuous” and “continual”? I thought about this when reading Harold Evans’ Do I Make Myself Clear? Why Writing Well Matters. Here’s what he wrote: “Continual interruptions” says it all, meaning the speaker resumed his argument after the interruption. […]

Mistake Monday

MISTAKE MONDAY for Feb. 12: Can YOU spot what’s wrong?

Can you spot what’s wrong in the image below? Please post your answer as a comment. (Sorry the type is so small. If you’re on a PC, try pressing CTRL + to enlarge the image. If you’re on a phone, perhaps you can rotate your screen.) I post these challenges to raise awareness of the […]

The compelling investment white paper that wasn’t

If you’re like me, you don’t achieve all of your goals. What can stop you from achieving your goal of writing a compelling investment white paper? I see three main problems that derail people. 1. You don’t start your white paper Everybody is busy. Most people procrastinate about something. This is especially true for white […]