Narrower is better for social sharing
If you’re a regular reader of this blog—or if you’ve read Financial Blogging—you know that I’m a big fan of tightly defining your target audience when you sell your services. That’s also important when you want people to share your content, according to Jonah Berger in Contagious: Why Things Catch On. Berger says: You might think that […]
Bond market commentary rewrite
The best bond market commentary is written so its writing style doesn’t interfere with readers’ understanding of the content. Here’s a screen shot of some bond market commentary that I received via email in November. It could use some help. (By the way, I’m not out to embarrass anybody. Before I started critiquing this piece, […]
Blog post headings vs. no headings for your financial blog
Should you use blog post headings when you write? One of my readers asked me this recently as he worked on his financial firm’s blog. Reasons to use blog post headings If you’re a regular reader of this blog, you’ve probably guessed that I like headings. For starters, headings make blog posts easier to scan […]
Don’t wait for perfection
The show must go on. That applies to your blog, too. In Bossypants, comedian Tina Fey quotes Saturday Night Live producer Lorne Michels as saying, “The show doesn’t go on because it’s ready; it goes on because it’s 11:30.” As Fey says about writing comedy, “…it’s a great lesson about not being too precious about […]
Canned newsletters can hurt your marketing
It takes time to write, format, and distribute newsletters. That’s why many of you turn to providers of canned newsletter content. It saves time when you must do nothing more than drop in your name, contact information, logo, and maybe your photo and some disclosures. Canned newsletters like this can save you time. But they […]