Top posts from 2018’s first quarter
Check out my top posts from the last quarter! They’re a mix of practical tips on proofreading (#1), punctuation (#2), white papers (#3), writing (#4, #5, #7, #8, #9), marketing (#6), and blogging (#10). I’m only listing one Mistake Monday post, although more were among the most viewed. Thank you, readers! However, one Mistake Monday […]
Does the end come before the beginning?
I was intrigued by the following tip in Draft No. 4, a book written by John McPhee, a staff writer for The New Yorker. I settled on an ending before going back to the beginning. It’s always good to have the ending in mind before you start a draft. That will take you to your […]
MISTAKE MONDAY for April 23: Can YOU spot what’s wrong?
Can you spot what’s wrong in the image below? Please post your answer as a comment. I post these challenges to raise awareness of the importance of proofreading.
Is there a place for influencer marketing in asset management?
After Joe Polidoro of Polidoro Marketing and I traded emails about influencer marketing for investment managers, I asked him to contribute this guest post. Is there a place for influencer marketing in asset management? By Joe Polidoro “Influencer marketing” is such a buzzword that it’s lately been declared dead. But word-of-mouth and peer […]
Avoid this embarrassing mistake in your publications
What will your readers think if they see Latin text where your photo caption should be, as in the image below? They may wonder about more than your proofreading skills. They may wonder if your lack of attention to detail extends into your professional services. That’s not good. It’s okay to use placeholder text, but […]