Mistake Monday

MISTAKE MONDAY for April 30: Can YOU spot what’s wrong?

Can you spot what’s wrong in the image below? Please post your answer as a comment.               I post these challenges to raise awareness of the importance of proofreading.

top posts for 2Q 2108

Top posts from 2018’s first quarter

Check out my top posts from the last quarter! They’re a mix of practical tips on proofreading (#1), punctuation (#2), white papers (#3), writing (#4, #5, #7, #8, #9), marketing (#6), and blogging (#10). I’m only listing one Mistake Monday post, although more were among the most viewed. Thank you, readers! However, one Mistake Monday […]

getting-things-as-right-as-you-can

Does the end come before the beginning?

I was intrigued by the following tip in Draft No. 4, a book written by John McPhee, a staff writer for The New Yorker. I settled on an ending before going back to the beginning. It’s always good to have the ending in mind before you start a draft. That will take you to your […]

Mistake Monday

MISTAKE MONDAY for April 23: Can YOU spot what’s wrong?

Can you spot what’s wrong in the image below? Please post your answer as a comment.   I post these challenges to raise awareness of the importance of proofreading.

influencer marketing

Is there a place for influencer marketing in asset management?

After Joe Polidoro of Polidoro Marketing and I traded emails about influencer marketing for investment managers, I asked him to contribute this guest post.   Is there a place for influencer marketing in asset management? By Joe Polidoro   “Influencer marketing” is such a buzzword that it’s lately been declared dead. But word-of-mouth and peer […]