Tips for managing author approvals
Managing author approvals can challenge the patience of financial writers and marketers. The process can be equally distressing for authors, if it’s not done well. Here are some tips that will make managing author approvals easier for you. 1. Set expectations Educate your subject matter experts about the process. Start by telling them the purpose […]
MISTAKE MONDAY for January 27: Can YOU spot what’s wrong?
Can you spot what’s wrong in the image below? Please post your answer as a comment. I think you’ll catch this one pretty easily. Having trouble? Read it out loud. I post these challenges to raise awareness of the importance of proofreading.
Social media and digital marketing for investment managers
Darien Gould did a great job hosting my webinar on investment blogging for the Third Party Marketing Association last summer. I was intrigued by the statistics she found on social media marketing by investment management firms, so I asked her to blog about the topic. The guest post below is the result. I’m particularly taken […]
Top posts from 2019’s fourth quarter
Check out my top posts from the fourth quarter! They’re a mix of practical tips on writing (#1, #3, #4), blogging (#2), and grammar (#5). I got a thrill out of Bryan Garner, the inspiration for the #1 post, retweeting it. He’s an expert on writing and proper usage of the English language. My #2 […]
How to achieve continuity in your writing
Continuity in your writing is important. By continuity, I mean the easily followed flow of each sentence, paragraph, and section to what follows it. I don’t remember reading about this topic before I encountered a section on “The importance of continuity” in John R. Trimble’s Writing with Style. Here are four techniques that support continuity. […]