Long sentences can make you more concise
“You have too many short sentences. Write some long sentences.” That advice from my writing teacher stunned me. I’d been working so hard to cut flab from my writing. However, I respected my teacher, and quickly realized that she was right. As she explained, my short sentences created a monotonous rhythm. Long sentences may repeat […]
MISTAKE MONDAY for March 29: Can YOU spot what’s wrong?
Can you spot what’s wrong in the image below? One error jumped out at me, but there’s more than one error in this piece. Listening to someone read this post out loud wouldn’t help you find the errors that I spotted. Please post your answer as a comment. I post […]
Stop submitting articles as PDFs!
Please don’t submit your unsolicited articles to editors as PDFs. In my role as the editor of a monthly magazine, I find PDFs frustrating. They tempt me to trash an article immediately. (Of course, ignore my advice if a publication asks you to submit articles as PDFs.) Why do authors send PDFs? None of my […]
Finding your best clients
Learning what works for you in winning clients is a good way to make your marketing more efficient and effective. I’ve described my approach on this blog. But two webinars by consultant Mary Cravets of Simply Get Clients inspired me to revisit this topic. List marketing techniques and top clients Cravets suggested that participants draw […]
Investment commentary topic: ETF controversy
Are you tired of only discussing recent market developments in your investment commentary? Look to your professional reading for ideas, as I suggest in my webinar, “How to Write Investment Commentary People Will Read.” A topic leaped out at me when I read the CFA Institute’s Financial Analysts Journal (FAJ) from 2021’s first quarter. The […]