Your website’s "About Us" page could make the sale
The company information in your website’s “About Us” page could make the difference between winning or losing a new client. “Although it might not solely make a purchase, a bad ‘About Us’ page can definitely stop a purchase from happening,” according to “Why You Must Pay More Attention to Your ‘About Us’ Page” on the […]
"Lazy Bastards: How We Read Online"
“Lazy Bastards: How We Read Online,” Michael Agger’s article on Slate.com, gives some good tips for grabbing your online readers’ attention. He reinforces points I often make, including the value of using: White space Bullet points Informative subheadings Agger also sends you over to “Long vs. Short Articles as Content Strategy” by website usability guru […]
Annuities keep gaining respectability as a retirement solution
Your 401(k) plan would be annuitized for two years upon retirement, if the authors of “Increasing Annuitization of 401(k) Plans with Automatic Trial Income” have their way. “Workers could opt-out at retirement or after those 24 months. But the authors expect that few would,” said the Tax Policy Center’s Howard Gleckman in “A New Annuity […]
SRI: A new requirement for fiduciaries?
Ten years from now, a fiduciary may feel bound to consider the tenets of socially responsible investing (SRI), predicted Peter Kinder, president, KLD Research & Analytics. That may sound crazy. But back in the early 1800s, it seemed crazy for prudent investors to use common stocks in pension funds, noted Kinder. Kinder co-presented with Cheryl […]
Obama vs. McCain on tax policy
Looking for an analysis of Obama vs. McCain on tax policy? The Tax Policy Center offers a “A Preliminary Analysis of the 2008 Presidential Candidates’ Tax Plans.” Having written about the alternative minimum tax (AMT), I was interested to see that both candidates would make the AMT “patch” permanent. By the way, I developed a […]