"When Ad Budgets Are Down, Get the Word Out with PR," a guest post
Now is a great time to consider replacing advertising with PR, suggests Precision Marketing Group in a guest post, “When Ad Budgets Are Down, Get the Word Out with PR.” In a perfect world, your business would have enough money to advertise in relevant outlets and to sustain an ongoing public relations effort. But if […]
My top five tips for financial advisors dipping their toes in the Twitterverse
Every day more of your clients, prospects, family, and friends get on Twitter. If you’re ready to dip your toe in the Twitterverse, here are the top five tips from my personal experience. 1. Use Twitter Search to check out Twitter before you begin tweeting. Go to http://search.twitter.com and type in your company name or […]
A top marketing blog for financial advisors
The market has slashed your clients’ wealth and your revenues based on assets under management. So gaining new clients is more important than ever. If you’d like to get some fresh ideas about marketing, check out Kristen Luke’s Financial Marketing Wire blog. Are you puzzled by how to leverage social media? Kristen has posts on […]
"Quiz: Are You a Grammar Geek?"
If you’re reading this, you probably care about grammar. So test your grammar knowledge with the quiz in “Are You a Grammar Geek?“ It’s tough.
If you MUST use "secular" in your investment commentary…
…please follow The Wall Street Journal‘s example. Define secular the first time you use it. Here’s how Mark Gangloff did it in “TALF and Ilk Won’t Cure Economic Ills” in The Wall Street Journal: “Instead, credit has dried up this time because of the more secular—meaning structural or long-lasting—phenomenon of a debt bubble.” Secular is […]