Ignore this advice–at least some of it
“10 Words to Use in Your Website Copywriting” gives you some great advice. But some of author Eric Brantner’s suggestions need to be adjusted for investment management websites. Eric lists 10 words that tug powerfully on human emotions. You Free Guaranteed Easy New Proven Results Save […]
Worth magazine relaunches
What’s up with Worth magazine? It’s going to relaunch in May with an even more exclusive readership than before. To receive a free subscription, a household must “have a minimum net worth of $2 million, have at least $1 million of equity in their main residence and live in one of 11 major markets, including […]
"The Current Financial Crisis: Why did it happen and what is being done?"
Look at a typical investment bank’s balance sheet and you can understand how the collapse of housing prices took down those banks. That’s the message I took away from “The Current Financial Crisis: Why did it happen and what is being done?”, an April 16 presentation by John Haigh, executive dean of the Harvard Kennedy […]
Focus on benefits, not features, in your marketing
Focusing on the benefits your clients will receive from your financial services is much more effective than touting your firm’s features. In other words, focus on you, the client–not us, the firm. I found a great example of this when I looked for gyms near me. Gym 1 said, “Gym 1 is a premiere fitness, […]
"Media Opportunities Are There for the Asking. Choose Your Niche."– guest post by Lisbeth Wiley Chapman
With more than 20 years of industry experience, Lisbeth Wiley Chapman of Ink &Air knows how to get national exposure for financial advisors. Her MediaStar newsletter features practical tips that’ll also boost your visibility. Here’s her guest post on “Media Opportunities Are There for the Asking. Choose Your Niche.” Advisors often dream of a client […]