Financial writer’s clinic: Great title, lousy intro
“When Will Housing Recover?” This title reeled me in. I flipped directly to the article, bypassing two others. But what I found disappointed me. I’ll use this article’s mistakes to suggest rules you can follow in your article introductions. The writing problem: Boring introduction Then article’s first paragraph stopped me cold. It held a long-winded […]
What’s a good elevator pitch for this blog?
Whether you’re marketing your company, job hunting, or just networking, everybody needs an elevator pitch that succinctly conveys how they add value. Even a blog needs an elevator pitch, says Darren Rowse of ProBlogger in “Write an Elevator Pitch for Your Blog.“ Here’s my elevator pitch for this blog: The Investment Writing blog helps investment […]
Your mail has three seconds to grab your reader’s attention
“The consumer decides in 3 seconds whether to trash your mail, or take 30 seconds to scan and prioritize your mail, and 3 minutes to actually sit and read it,” according to a RR Donnelley Direct Marketing Tip of the Day provided by copywriter Pat Friesen. That’s why it’s so important to create a compelling […]
Top three signs you should hire a freelance financial writer
Investment and wealth managers can deepen their relationships with clients, prospects, and referral sources by writing articles and white papers. Some firms do their writing in-house, while others farm it out. Here are the top three signs you should hire a freelance financial writer for your articles and white papers. 1. Articles and white papers […]
Fidelity expert: "CMBS Challenges & Opportunity: Are CMBS Securities Mispriced?"
By some measures, commercial mortage-backed securities (CMBS) are in good shape, according to Mark Snyderman, portfolio manager and CMBS group leader, Fidelity Investments, who presented on “CMBS Challenges & Opportunity: Are CMBS Securities Mispriced?” to the Boston Security Analysts Society on May 5. Still, he answered “No” to the big question posed by his title. […]