Writing tip: Why are you telling me this?
“Why are you telling me this?” I ask this again and again as I read articles written by nonprofessional writers. Their articles don’t capture my attention because they don’t give me a reason to care about their topic. Why nonprofessionals fall short Nonprofessional writers display admirable enthusiasm for their topics, but they often have a […]
MISTAKE MONDAY for July 26: Can YOU spot what’s wrong?
Can you spot what’s wrong in the image below? I assume this is from a fake LinkedIn profile. Please post your answer as a comment. I post these challenges to raise awareness of the importance of proofreading.
Top posts from 2021’s second quarter
Check out my top posts from the second quarter! They’re a mix of practical tips on email (#1), writing (#2, #3, #4), and spelling (#5). My posts that attracted the most views during 2021’s first quarter: Propel email conversations forward Long sentences can make you more concise Working with a sensitivity reader Lousy headline, provocative […]
Look smarter to your clients, prospects, or boss with alerts
Will you look smarter to your clients, prospects, or boss if you stay current on news stories about them? Of course. Free Google Alerts The free Google Alerts service provides email updates of the latest Google results (web, news, etc.) for your topic. You can get information from Google on how to sign up. It’s […]
No apostrophes in plurals!
Please stop using apostrophes to turn singular nouns into plurals. It’s wrong, but sadly common. The plural of “client” is not “client’s,” it’s “clients.” “Client’s” is the possessive form of “client,” so it refers to something that belongs to a single client. Why people are confused about apostrophes in plurals I’m guessing that the confusion […]