Advertising makes you stupid–even if you’re smart or rich
Highly educated and wealthy investors make dumb mistakes. This is my oversimplified take on one section of “Mutual Funds: Advertising, Behavioral Models, and Investor Choice,” an article by John Haslem, which appeared in the Spring 2011 issue of The Journal of Index Investing. “There is a strong positive relation between advertising and investor dollar allocations,” […]
Reader challenge: Fix the metaphor overload
Metaphors are “Poetry for Everyday Life,” as New York Times op-ed columnist David Brooks said in his April 12 column. However, it’s best to stick to one metaphor per sentence. Brooks highlighted the following sentence as “clunky” because it uses four metaphors. Britain’s recovery from the worst recession in decades is gaining traction, but confused […]
Woody Allen’s wisdom for successful financial bloggers
You’ve probably seen financial blogs that start strong, then disappear. They fail to achieve the investment or wealth management professional’s goal of connecting with clients, prospects, and referral sources. As Woody Allen is reported to have said, “80 percent of success is showing up.” Blog regularly and you’re bound to see results over the long […]
Guest post: “Personalized Risk Management Planning–A Great New Business Opportunity”
Risk management is one of Mike Carpenter’s passions, as I quickly realized when I met him. His guest post discusses how risk management planning offers opportunities for financial advisors and others who wish to grow their businesses. Personalized Risk Management Planning – A Great New Business Opportunity By Michael T. Carpenter Financial advisors, wealth managers, […]
Get your copy of “Investment Writing Top Tips 2011”
Your communications with clients and prospects are essential to the success of your investment, wealth management, or financial planning firm. Investment Writing Top Tips 2011 gives you information you can use to boost the effectiveness of your marketing, social media, and writing. What people say The Internet has unleashed a deluge of self-published investment commentary […]