White paper questions and resources
Thinking of commissioning a white paper? To ensure an effective white paper, make sure you answer the following questions: Who is my audience? What do I want them to do after they read my white paper? What problem can I solve for them? Why will my readers care about this problem? What are the three […]
Tweeps, share your Twitter name in your article bios
Twitter users, you may be missing out on valuable Twitter exposure. The solution? Include your Twitter name in every article you publish online. I would like to give you credit when I tweet your article that I find on Facebook or some other website. But when your Twitter name isn’t obvious–and isn’t provided by your […]
“Atrocious apostrophe’s”
Writers abuse apostrophes. If you find this amusing, you can see many examples in the Atrocious Apostrophe’s Flickr stream. Do you understand what’s wrong in the photo to the right? I’ve explained it in “Bloggers’ top two punctuation mistakes.” If you have questions about apostrophes, please post them as comments on this blog post. JUNE […]
Communications lessons from “Torn in Two” at the Boston Public Library
What can an exhibit about the Civil War teach you about communications? I took away six lessons from “Torn in Two: 150th Anniversary of the Civil War,” which runs until Dec. 31, 2011, at the Boston Public Library’s map center. Lesson 1: Summarize your message for people who don’t want to delve into details. When […]
Love, hate, and the CFP ad campaign
The CFP ad campaign stirs up strong feelings. You either love it or hate it, judging from the brief public discussion during lunch at the Financial Planning Association of Massachusetts’ (FPAMA) annual conference. The following ad was shown. There was a call for feedback on the ad. Respondent 1: I love it. I’m happy to […]