“Atrocious apostrophe’s”
Writers abuse apostrophes. If you find this amusing, you can see many examples in the Atrocious Apostrophe’s Flickr stream. Do you understand what’s wrong in the photo to the right? I’ve explained it in “Bloggers’ top two punctuation mistakes.” If you have questions about apostrophes, please post them as comments on this blog post. JUNE […]
Communications lessons from “Torn in Two” at the Boston Public Library
What can an exhibit about the Civil War teach you about communications? I took away six lessons from “Torn in Two: 150th Anniversary of the Civil War,” which runs until Dec. 31, 2011, at the Boston Public Library’s map center. Lesson 1: Summarize your message for people who don’t want to delve into details. When […]
Love, hate, and the CFP ad campaign
The CFP ad campaign stirs up strong feelings. You either love it or hate it, judging from the brief public discussion during lunch at the Financial Planning Association of Massachusetts’ (FPAMA) annual conference. The following ad was shown. There was a call for feedback on the ad. Respondent 1: I love it. I’m happy to […]
POLL: What do you say when you learn a client has lost a family member?
You’re not alone if you feel uncomfortable responding to news of a death. “Ten Principles for Effective Grief Support,” an article by Amy Florian in The Journal of Financial Planning (February 2011) made me wonder what advice you have for this situation. What do you say when you learn a client has lost a family […]
Guest post: “Blogging: why you want a better bounce rate”
Website bounce rates puzzle me. So I read guest blogger Tom Mangan’s article with interest. It seems as if you should put the most important information up top, where people will see it. Hmm, that sounds similar to good writing, so it’s not surprising that I met Tom through a community of freelance writers. Blogging: […]