How do you spell euro + zone?
Europe’s problems sometimes dominated economic and market news. They’ve also inspired me to investigate different ways of spelling and punctuating the combination of euro + zone. First, let me point out that you should not capitalize the initial letter of “euro” unless it’s in a context where you’d also capitalize “dollar.” For example, in an […]
Quote for writers by Maxwell Perkins
“Just get it down on paper, and then we’ll see what to do with it.” –Maxwell Perkins
The 10-postcard approach to financial advisor marketing
If you receive 10 postcards from productivity expert Jason Womack, it means you’re on his “most wanted” list of prospective clients. This seems like a strategy that financial advisors could adopt. For 10 consecutive weeks after meeting a hot prospect, Womack sends a postcard to the prospect, as I learned in a video clip from […]
Why edit? A singer-songwriter’s reply
What can a songwriter teach you about financial communications? Plenty. Here’s what singer-songwriter Josh Ritter says: To edit yourself isn’t an admission of lack of talent; it’s sticking up for that talent by taking the time to make sure that everyone can understand what you’re trying to say. I agree. Good editing will make your […]
Guest post: “Easy SEO: How to Really Get Found on the Internet”
Search engine optimization (SEO) is an important topic for bloggers. I turned to Steve Tannuzzo, the talented copywriter whom I’m glad to call my friend, for his insights into how you can use SEO effectively. Even if you don’t care about SEO, I think you’ll enjoy Steve’s writing, which lives up to his statement that […]