Get your blog indexed, or suffer poor visibility
You want your posts to rank high in Internet searches. However, search engines don’t start exploring every new blog as soon as it’s created. Luckily, you can speed up this process by bringing your blog – not individual posts – to the attention of search engines. There’s a one-time process to accomplish this. You submit […]
How can I brush up my grammar?
Grammar, punctuation, and word usage questions puzzle many of my readers. If you’d like to brush up on the basics, I’ve got some tips for you. 1. Buy and read Edit Yourself by Bruce Ross-Larson. This slim paperback offers tips in an easy-to-read style in its first 11 chapters. For example, “Long sentences−those of more […]
Introducing “Mistake Monday” on the Investment Writing Facebook page
Every writer makes mistakes. The best writers learn from mistakes. In the interest of furthering your learning, I’ve introduced Mistake Monday on the Investment Writing Facebook page. My goal is to share examples of writing mistakes every Monday. I also welcome your contributions. Why you should visit the Mistake Monday posts Mistake Monday offers you […]
Poll: Should institutional investment managers be likable?
Writing likable emails can help you and your firm differentiate yourselves, as I discussed in “Reader challenge: How can investment and wealth managers apply this tip?” However, institutional investment managers’ emails aren’t known for likability. In fact, they’re more apt to be formal and impersonal. They may feel this suits their corporate personalities as portfolio […]
5 tips for picking powerful blog post titles
Strong titles attract readers to your blog posts. On the other hand, weak titles will deter readers from delving into your content. As Brian Clark of Copyblogger.com says, “On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.” Also, titles play a big role […]