When to send an article to the expert, not an editor
If you work in a marketing or editorial group, the pieces that you work on may get comments from many different people. Sometimes your next step should be to send the piece to an editor to clean up or proofread the writing. Other times, you need to send the piece back to the subject-matter expert—often […]
10-minute boosts for your financial content marketing
Financial content marketing helps you to attract new clients by boosting your visibility and showing that you can solve their problems. Great financial content takes time to create. But you don’t always have big chunks of time to devote to your content strategy, writing, editing, and promotion. Don’t despair! You can give your content a […]
MISTAKE MONDAY for May 30: Can YOU spot what’s wrong?
Can you spot what’s wrong in the image below? Please post your answer as a comment. Unfortunately, people make this mistake too often. I post these challenges to raise awareness of the importance of proofreading.
Get angry to blog
“Get angry” when you want to be creative, says John Hegarty in Hegarty on Creativity: There Are No Rules. Hegarty is a founder of an ad agency. Hegarty points to Picasso’s Guernica as an example of how anger can fuel creativity and big accomplishments. He says When Picasso painted Guernica, one of his most famous […]
ESG opinions can enliven your commentary
ESG investing is hot. More and more individual and institutional investors are considering companies’ strength in terms of their environmental, social, and corporate governance characteristics. This is a topic you might want to discuss in your client communications. “Which Corporate ESG News Does the Market React To?” (membership required to view complete text) is a […]