Poll: How should advisors use ready-to-use content?
Limited time and budgets mean that some financial advisors buy ready-to-use content for their websites or blogs. Sure, it’s not ideal, but obtaining articles and other content from the providers I’ve listed in “Ready-to-use content for financial advisors” may be right for you. If the provider allows it, you can get more mileage out of […]
Key lesson for investment commentary writers from my professional organizer
My personal possessions aren’t as neatly organized as my writing, so I’ve worked with several professional organizers. They’ve taught me a lesson that is critical for folks who write market, economic, or portfolio commentary: Put like with like. Just as I should keep my overabundant collection of sweaters in one drawer, rather than scattered over […]
Most popular blog posts of 2012
My readers have visited some of my posts more than others. Here are my top 10 blog posts based on reader traffic so far in 2012. Poll: “Investable” or “investible”–Which spelling is correct? Blackrock’s ad campaign appeals to thinkers Don’t make this mistake in your email subject lines! Legal danger for financial bloggers: Two misconceptions, […]
Help! My emails are too salesy
Nobody likes a pushy salesperson. Overly aggressive techniques can divert your email into spam folders. However, I believe it’s possible to market yourself without being too salesy. I’m writing this post in response to an FPA Experience attendee who asked this question anonymously. Focus on the prospect If you understand your prospects’ hopes, dreams, and […]
Guest bloggers: 2012 in review
I’m thankful for the knowledgeable and talented professionals who have contributed guest posts to my blog this year. Here’s a list of guest posts. Marketing Newbie blogger mistake: Making it hard for people to comment on your blog by Mridu Khullar Relph Make It a Worthwhile Experience—Marketing Your Brand on Pinterest by Caitlin Zucal Peter […]