Marketing tips from referral expert Steve Wershing
These lines in Stephen Wershing’s Stop Asking for Referrals caught my eye. I have looked at hundreds of advisor websites, and many of them don’t just say the same thing — they use the same words. Make sure that your marketing communicates what’s different about your clients and what’s unique about what you do for them. […]
Focus your blog post or lose your readers
“I’m trying to frame the hawk,” said my husband pointing our camera at a spot high above the Cape Cod Rail Trail. He didn’t want a teeny-tiny bird image to get lost in a big landscape. His comment made me think about how bloggers need to do something similar. A photo in which a hawk […]
3 posts that can improve your blogging in 2013
Looking over my 2012 posts about blogging, I see three tips that could change the way you blog in 2013. 1. Stay on the right side of the law! The experts who write about compliance have overlooked a vulnerable spot for bloggers. That’s fair use of other people’s copyrighted words. You can do the right […]
How to succeed with your New Year’s resolution to blog more
Blogging more frequently is high on my friends’ lists of writing-related New Year’s resolutions. This spurred me to wonder how you can use a great free class, “3 Tiny Habits,” to form new habits that will boost your blogging throughout the year. I am a recent fan of this class offered by BJ Fogg of […]
Get a break now, do the work in 2013
I have a solution if you Face a “use it or lose it” dilemma with your 2011 training budget Wish to boost your 2011 tax deductions for business or educational expenses Would enjoy buying a present now to unwrap in 2012–a present that will jump-start progress on 2012 New Year’s resolutions Sign up now for […]