Reader question: How can I keep my emails short?
Writing an email that’s short and to the point is the best way to get a response from the recipient. But writing short doesn’t come naturally to most people. Here are some tips to help you keep your email short. 1. Limit your emails to one main point Don’t cram unrelated topics into one email. […]
Reader challenge: How do you save your marketing project from last-minute derailment?
If you’ve ever had a project go bad at the last minute, you’ll care about the answer to this reader challenge. You may even have solutions. So please join the conversation. I’ve participated in at least one marketing project that was cancelled due to a change of direction at the top. Some projects’ derailments […]
Guest post: Don’t make it hard for people to comment on your blog
Comment spam isn’t all bad. That’s the message I took away from a fellow writer’s passionate remarks against erecting barriers to comments. She also made me think about my anti-spam strategy, which consists of using Akismet and Spam Free WordPress. A complete absence of comment spam may mean that some legitimate commenters are being discouraged […]
Blog like a Sasanian
You want to distinguish yourself from other advisors. One way you can achieve this in your blog posts is to learn a lesson from the Sasanian kings of ancient Iran, as I did when I visited “Feast Your Eyes: A Taste for Luxury in Ancient Iran” at the Sackler Museum in Washington, D.C. Sasanian kings […]
Guest post: “Peter Lynch Went Grocery Shopping With Me At Whole Foods The Other Day”
I chuckled, and then I thought, I must ask this author to guest-blog for me, after I heard some of the blog post titles−for example, “How A Threesome Can Improve Your Retirement“− created by Ted Jenkin, co-CEO and founder of oXYGen Financial. I’m glad his co-CEO Kile Lewis introduced us at an FPA Experience cocktail […]