Keep it simple–or else!
If you want your readers to understand you, keep it simple. You may be surprised by the American public’s low level of reading comprehension. More than 40 percent of adult, English-speaking hospital patients didn’t understand the following sentence: Do not take this medication on an empty stomach. This is according to Roger Lehrman’s “The Political […]
FAQ: “How to Write Blog Posts People Will Read: A 5-Lesson Writing Class for Financial Advisors”
Are you a financial professional, writer, or marketer with questions about whether “How to Write Blog Posts People Will Read: A 5-Lesson Writing Class for Financial Advisors” will work for you? You’ll find answers to common questions below. Do you have questions I haven’t answered below? Leave them as a comment or call me at 617-969-4509. Q. […]
What number of examples is ideal for persuasion?
Persuasive writing often demands examples. You can’t expect your reader to take your word for everything. The right number of examples depends on the nature and complexity of your point. One example may be enough to prove a simple point. More examples may boost your argument’s power. However, too many examples will overwhelm your readers, […]
Wise words for writers from “Alpha Better Juice”
Rereading your drafts results in better writing. That’s the bottom line of the following quote from Roy Blount Jr.’s Alpha Better Juice or, the Joy of Text: The web is a wondrous thing…, but so many people who publish things on it seem not be aware of that heretofore traditional stage of composition that involves […]
Writing lesson from a museum exhibit
A strong title can boost the appeal of a dull topic, as an exhibit at the Springfield Museum of Fine Arts reminded me. I was leaning toward skipping the museum’s exhibit of Currier & Ives nineteenth century lithographs. The name summons fusty images. But I changed my mind after I read the exhibit’s title: “The […]