Should my firm insert its name at the start of every email subject line?
You asked plenty of great questions during my presentations on “Writing Effective Emails and Letters.” One participant asked whether a company should insert its corporate name at the start of every email subject line. I say “No,” as long as the sender’s email address clearly indicates the corporate affiliation. The space limitations of your email […]
Which format do you prefer for how-to books?
Please help me figure out the right format for my forthcoming how-to book. Just answer the two-question survey below. Thank you! Take Our Survey!
Why hire a writer? Three powerful reasons
You can write. You know your company, products, and services better than anyone else. You may even be a great writer. So why should you hire a freelance writer instead of writing your own article, white paper, or other piece? 1. Your project will be completed on time You’ve got lots of work to do. […]
How I work with financial advisors
Q. How do you work with financial advisors? A. I work with financial advisors as well as larger companies in investment management, wealth management, financial planning, and vendors to those industries. My work with all of these companies shares a common theme: helping people to write more efficiently and effectively for their target audiences. The […]
Guest post: Please, Without All That Jargon, What is “Search Engine Optimization”?
Search engine optimization expert Marcia Morgan and I met after a trusted friend recommended her services for one of my clients. I was impressed by how clearly Marcia explained SEO, so I asked her to share her explanation on my blog. Please, Without All That Jargon, What is “Search Engine Optimization”? By Marcia Morgan Search […]