Help! My emails are too salesy
Nobody likes a pushy salesperson. Overly aggressive techniques can divert your email into spam folders. However, I believe it’s possible to market yourself without being too salesy. I’m writing this post in response to an FPA Experience attendee who asked this question anonymously. Focus on the prospect If you understand your prospects’ hopes, dreams, and […]
Guest bloggers: 2012 in review
I’m thankful for the knowledgeable and talented professionals who have contributed guest posts to my blog this year. Here’s a list of guest posts. Marketing Newbie blogger mistake: Making it hard for people to comment on your blog by Mridu Khullar Relph Make It a Worthwhile Experience—Marketing Your Brand on Pinterest by Caitlin Zucal Peter […]
Guest post: “Using Internal Links for Search Engine Success”
Steve Tannuzzo’s guest post on “Easy SEO: How to Really Get Found on the Internet” was so popular that I asked him to write another post about SEO. By the way, the two “links” in his guest post are for the purpose of illustration only. Using Internal Links for Search Engine Success By Steve Tannuzzo […]
Reader question: How can I keep my emails short?
Writing an email that’s short and to the point is the best way to get a response from the recipient. But writing short doesn’t come naturally to most people. Here are some tips to help you keep your email short. 1. Limit your emails to one main point Don’t cram unrelated topics into one email. […]
Reader challenge: How do you save your marketing project from last-minute derailment?
If you’ve ever had a project go bad at the last minute, you’ll care about the answer to this reader challenge. You may even have solutions. So please join the conversation. I’ve participated in at least one marketing project that was cancelled due to a change of direction at the top. Some projects’ derailments […]