Blog “out of season” for better value
Bicycling along the Cape Cod Rail Trail on a Veteran’s Day weekend reminded me of the benefits of traveling in the off-season. Similarly, a blogger who posts about topics when they’re “out of season” can reap benefits. Rail trails can be uncomfortably crowded during the summer. If I pass pedestrians, I must move quickly so […]
Snare more readers with this technique from Floyd Norris
Surprise me. Please. An introduction that puts an unexpected twist on a topic, like the one in Floyd Norris’ “Lessons from Europe on Averting Disaster,” can intrigue your reader into sticking with your article. The intro that snared me Here’s how Norris kicked off his article. Will the United States follow the European path in […]
Marketing tips from referral expert Steve Wershing
These lines in Stephen Wershing’s Stop Asking for Referrals caught my eye. I have looked at hundreds of advisor websites, and many of them don’t just say the same thing — they use the same words. Make sure that your marketing communicates what’s different about your clients and what’s unique about what you do for them. […]
Focus your blog post or lose your readers
“I’m trying to frame the hawk,” said my husband pointing our camera at a spot high above the Cape Cod Rail Trail. He didn’t want a teeny-tiny bird image to get lost in a big landscape. His comment made me think about how bloggers need to do something similar. A photo in which a hawk […]
3 posts that can improve your blogging in 2013
Looking over my 2012 posts about blogging, I see three tips that could change the way you blog in 2013. 1. Stay on the right side of the law! The experts who write about compliance have overlooked a vulnerable spot for bloggers. That’s fair use of other people’s copyrighted words. You can do the right […]