May 2013 presentations: Boost the effectiveness of your writing
If you’d like to boost the effectiveness of your financial writing, consider attending one of my May 2013 events in Hartford, Conn., New York City, or Norwood, Mass. “How to Write Investment Commentary People Will Read” in Hartford, Conn., and New York City I will speak to the CFA Society Hartford on May 2. This is a classic […]
Got Metaphor?
Metaphors can make your communications stand out from the crowd. Anne Miller’s perspective on using metaphors was well received when she spoke on a corporate writing panel that I organized for the American Society of Journalists and Authors. I’m delighted to share her thoughts on this topic. Got Metaphor? By Anne Miller, @annemillerny […]
Financial marketing lesson from Northern Trust: Focus on “you”
Northern Trust gets it. Financial marketers should focus on their prospects, not themselves, as reflected in this ad in the April 16, 2013, issue of Wall Street Journal. The ad links to a landing page at http://www.northerntrust.com/plan. I highlighted Northern Trust’s advertising in an earlier post, “Northern Trust’s plain English ad.” That ad sparked some […]
Can mediocre blogs succeed?
“…Mediocre marketing with commitment works better than brilliant marketing without commitment,” says Jay Conrad Levinson, as quoted in C.J. Hayden’s Get Clients Now! The idea is that marketing on a regular basis is more likely to succeed than a rare but great form of outreach. After all, steady activity makes it likely that your name will appear in […]
Top five posts from the first quarter of 2013
In case you missed them, here are the top five posts from the Investment Writing blog during the first quarter of 2013. As I mull over what made them popular, I notice that #1 is a quirky, personal piece that seems unlikely to be found via online search. Perhaps the title, which defies expectations, is […]