Blogging lessons from the New York Times’ public editor
When she started her job, Margaret Sullivan, public editor of The New York Times, set herself three goals that can also apply to advisors who blog for their firms: Put readers first. Encourage conversation. Promote transparency and understanding. The goals need some tweaking for advisors because, as Sullivan explains in “My Turn in Between the Readers and […]
Guest post: Do longer articles really get shared more often?
Which blog posts get shared the most? Everyone wants to know. So when I read that “longer articles tend to be shared far more often,” according to an article cited by “Content Marketing: Dance Like Nobody’s Looking,” I shared that quote on Facebook. I was delighted when Angelique Geehan responded with the thoughtful reply you’ll […]
Learn what works in winning clients
Are you about to embark on a new marketing campaign that will cost you a lot in money or time? Take a step back! It’s time to assess what’s already working for you. There are marketing firms that will help you conduct an assessment. But you can get a quick sense by analyzing your most […]
Turn questions into blog posts
Tired of writing explanations for an audience of one? Your clients, prospects, or even folks doing Google searches, may contact you with questions. Depending on your relationship and availability, you may respond at some length. This takes time. Your blog makes it possible for you to get more mileage out of these inquiries. If the question […]
Outlook Social Connector: A cool email helper
Better email communication results from a better understanding of the person with whom you’re exchanging messages. It’s hard to keep all of the relevant information in your head, or even to collect it in one place. This is why I like Outlook Social Connector, which I learned about in consultant Bill Winterberg’s presentation on “Transformative […]