Simple tip for boosting your guest posts’ effectiveness
Guest blog posts are a great way to expand your network. This tip will help you get more mileage out of your appearances on other people’s blogs. When you guest-blog, ask your host to insert your headshot photo, byline, and brief bio into the post. Without this information, your readers may not notice that the […]
Boost your blog with original photos: The SAGE Advisory example
Visual appeal is part of what draws readers to your blog posts. Photos can make your blog stand out, especially when you go beyond stock photography. Sheri Iannetta Cupo of SAGE Advisory Group works with a photographer to locate and create photos tailored to individual blog posts. This seems unusual for a three-advisor firm, so […]
When your blog demands a photo of a public figure
Use photos carefully in your blog posts. You must respect the photographer’s copyright. You can’t simply grab and post any photo you find on the Internet. This is particularly challenging for bloggers who refer to celebrities or other public figures. It’s not as if you can run out to snap your own photo of such […]
Stars aren’t only for Morningstar: How to cut your draft
Sometimes you have to limit yourself to a specific number of words when you write. This is often true when you write for someone else’s print or online publication. If your draft runs too long, and you have trouble cutting, consider starring your content as Roy Peter Clark suggests in Help! for Writers in his […]
May 2013 presentations: Boost the effectiveness of your writing
If you’d like to boost the effectiveness of your financial writing, consider attending one of my May 2013 events in Hartford, Conn., New York City, or Norwood, Mass. “How to Write Investment Commentary People Will Read” in Hartford, Conn., and New York City I will speak to the CFA Society Hartford on May 2. This is a classic […]