When your blog demands a photo of a public figure
Use photos carefully in your blog posts. You must respect the photographer’s copyright. You can’t simply grab and post any photo you find on the Internet. This is particularly challenging for bloggers who refer to celebrities or other public figures. It’s not as if you can run out to snap your own photo of such […]
Stars aren’t only for Morningstar: How to cut your draft
Sometimes you have to limit yourself to a specific number of words when you write. This is often true when you write for someone else’s print or online publication. If your draft runs too long, and you have trouble cutting, consider starring your content as Roy Peter Clark suggests in Help! for Writers in his […]
May 2013 presentations: Boost the effectiveness of your writing
If you’d like to boost the effectiveness of your financial writing, consider attending one of my May 2013 events in Hartford, Conn., New York City, or Norwood, Mass. “How to Write Investment Commentary People Will Read” in Hartford, Conn., and New York City I will speak to the CFA Society Hartford on May 2. This is a classic […]
Got Metaphor?
Metaphors can make your communications stand out from the crowd. Anne Miller’s perspective on using metaphors was well received when she spoke on a corporate writing panel that I organized for the American Society of Journalists and Authors. I’m delighted to share her thoughts on this topic. Got Metaphor? By Anne Miller, @annemillerny […]
Financial marketing lesson from Northern Trust: Focus on “you”
Northern Trust gets it. Financial marketers should focus on their prospects, not themselves, as reflected in this ad in the April 16, 2013, issue of Wall Street Journal. The ad links to a landing page at http://www.northerntrust.com/plan. I highlighted Northern Trust’s advertising in an earlier post, “Northern Trust’s plain English ad.” That ad sparked some […]