Financial advisor email tip: Fit it in your subject line EOM
Your email recipients are busy, so they’ll thank you for saving them time by summarizing your message in your subject line. It could be something like “Need to meet; pls reply by Friday” or “4 ways to save on taxes.” Informative subject lines let your readers quickly assess whether they should open your email. They […]
Alternate short and long blog posts?
Some bloggers have made their reputations by writing long, thoughtful posts. Their only problem? They’d like to post more frequently, but long posts take too much time. “Is it okay to alternate short and long posts?” That’s the question one of them asked. There’s no law against it. Blog posts can run any length. However, […]
My photo was on a billboard, so what?
My headshot photo loomed larger than life on a Times Square Billboard on March 11, 2013. It was a rare moment of achieving what might be considered fame. But so what—what does this mean in the larger scheme of things? How I made it onto the billboard In the old days, you had to be […]
Simplify and clarify to write better
“The road to not writing badly starts with simplifying and clarifying,” wrote Ben Yagoda in “In Writing, First Do No Harm.” Yagoda is the author of How to Not Write Bad: The Most Common Writing Problems and How to Avoid Them. Here are some steps you can take to apply Yagoda’s advice to your writing: Use […]
Don’t write like a spiny cedar!
The triangular spikes that studded the tree’s bark caught my eye along the Costa Rican trail. They’re the spiny cedar’s protection against sloths who would scale it. When you write, please don’t put spikes on your text. They’ll turn away the time-pressed readers who are your sloths. What are the spikes in your writing? In […]