My blogging class students’ blogs
The students in my blogging classes inspired me to write my forthcoming book teaching advisors how to write blog posts that attract clients. To thank them, I invited past participants to share information about their blogs. This post is the result. Bloggers in alphabetical order by last name Vernon Budinger Latin America Structured Finance […]
Storify as a tool for online resource lists
UPDATE: The Storify website no longer exists, so please ignore this post. Sometimes you want to share a list of resources with links and colorful thumbnails. If you don’t want to spend a lot of time on your list, Storify can help. For instructions on how to create a Storify story, read through the guided […]
Lesson from sales training
Marketing that focuses on the client, not the seller, is the most effective. The following story, told by Dave Dyer about his training as a rookie salesman supports this point. The trainer said that you should assume that the prospect you are talking to is saying to himself “What’s in it for me?” during your […]
Simple tip for boosting your guest posts’ effectiveness
Guest blog posts are a great way to expand your network. This tip will help you get more mileage out of your appearances on other people’s blogs. When you guest-blog, ask your host to insert your headshot photo, byline, and brief bio into the post. Without this information, your readers may not notice that the […]
Boost your blog with original photos: The SAGE Advisory example
Visual appeal is part of what draws readers to your blog posts. Photos can make your blog stand out, especially when you go beyond stock photography. Sheri Iannetta Cupo of SAGE Advisory Group works with a photographer to locate and create photos tailored to individual blog posts. This seems unusual for a three-advisor firm, so […]