The “Be” test for writers
“To be or not to be” is one of the most famous phrases in the English language, thanks to William Shakespeare’s Hamlet. Despite that line’s power, forms of “be” often indicate weak writing. To raise the impact of your writing, go on a search-and-destroy mission for forms of “to be.” For example, change “Our firm is […]
Week 5 of the virtual book tour for Financial Blogging: How to Write Powerful Posts That Attract Clients
To see what you missed on the virtual book tour for Financial Blogging: How to Write Powerful Posts That Attract Clients, please click the links below. Past week’s posts: Four Things Advisers Are Getting Right with Their Marketing on ClientsFirst Learn What Works in Winning Clients on Trust Company of America Write like a smart Cape Cod cyclist […]
Don’t be a squirrel when you blog
I’m a big fan of squirrels in my back yard. But when you blog, please don’t act like a squirrel. You’ll lose readers. I read about the squirrel syndrome in iPhone Millionaire. It’s the “natural human instinct to save the good stuff for later,” says author Michael Rosenblum. The squirrel syndrome expresses itself in blog posts that […]
Week 4 of the virtual book tour for Financial Blogging: How to Write Powerful Posts That Attract Clients
To see what you missed on the virtual book tour for Financial Blogging: How to Write Powerful Posts That Attract Clients, please click the links below. Last week’s posts: Write Social Media Updates with Confidence on Zywave 9 Ways A Virtual Assistant Can Streamline Your Financial Advisor Blogging on Nerd’s Eye View Write so technical topics are […]
The Future of Marketing is a Newsroom Mentality
Investment management marketing is taking forms that were inconceivable a decade ago. For a peek at what some fund firms are doing, I’m delighted to share “The Future of Marketing is a Newsroom Mentality,” with the permission of Ignites Distribution Research, where this article is normally behind a paywall. Since this article was originally reported, […]