Make your email links pop or lose clicks
I wanted to watch the video. I really did. But I couldn’t find the link to the video in the email. To get the most benefit from your emails, you need to make your links prominent. Color and underline My online experiences have conditioned me to click on links that are underlined, with text colored […]
Keyword placement tips to boost your financial blog’s search ranking
Search traffic drives 50%-70% of website visits, said Fran Sales, a copy editor at TechTarget. That means savvy use of keywords can bring more readers to your financial blog. Sales spoke as part of the ASPBE Boston Boot Camp on Sept. 24, 2013. You’ve probably identified keywords that you can write into your blog posts […]
Looks matter: Pick your fonts wisely
Even though I’m a word nerd, I believe that their visual appearance matters to how effectively words communicate. The section on fonts in Improve Your Global Business English by Fiona Talbot and Sudakshina Bhattacharjee reminded me of this. Fonts matter because the right choice of font makes your material easier to read. Fonts also convey a […]
Help your guest blogger and your reputation as a comment-friendly blog
If someone comments on a guest post on your blog, how do you handle it? To keep your reputation as a reader-friendly blog, don’t make a response the sole responsibility of your guest. A comment that languishes unacknowledged will disappoint your readers. As a host to guest bloggers, here’s what I do when someone comments […]
How I gained 5,000 Twitter followers in 4 years
This is not a get-rich-quick or even a quick-success story, but you’ll find some helpful Twitter tips in it. After four years I hit 5,000 Twitter followers in April 2013. Five thousand was not a lot compared to Justin Bieber’s 44,055,359 fans or even The Motley Fool investing website’s 436,638 fans, but it’s not bad […]