Asking reporters to send questions in advance
Working with reporters is easier and more productive when you understand how they work. You can ask reporters to send you questions before an interview. However, please don’t insist they do so, unless you want to sacrifice your opportunities. Many reporters refuse to send questions in advance. They fear it’ll destroy your spontaneity. Plus, they […]
Happy Twitter birthday to me! A reminder to try new things
I’m astonished to find myself celebrating my fifth birthday on Twitter. On the one hand, it feels like just yesterday that I joined Twitter. On the other hand, it’s hard for me to imagine life without Twitter. I joined Twitter reluctantly. It seemed as if all of my writer friends were buzzing about it, but […]
Your call-to-action choice makes a difference
One change made a big, bad difference in newsletter sign-ups from my website. Read what depressed my subscription numbers so you can avoid a similar fate. Swapping newsletter for book box A call-to-action (CTA) box with appealing text and an image boosts clicks by visitors to your website. That’s why my website redesign in 2012 […]
Blogging Q&A with Jim Blankenship
I invited Jim Blankenship of Blankenship Financial Planning in New Berlin, Ill., to participate in a Q&A about his blog because I was struck by the depth of material on his blog. When I tweeted a question to him about his blog post explaining the file-and-suspend strategy for Social Security, he quickly tweeted back with […]
7 steps toward picking your self-published financial book’s formats and formatter
When you self publish your book, you get more control over the final product. The downside? You must sink time and money into the production process, starting with choosing your book’s formats and formatter. I learned firsthand about this when I published Financial Blogging: How to Write Powerful Posts That Attract Clients. So many format […]