Q&A with Michael Kitces of Nerd’s Eye View
Blogging can help advisors attract and retain clients. I’ve decided to collect stories from advisors that illustrate this. I’m starting a Q&A series with a contribution by Michael Kitces author of the Nerd’s Eye View blog and Pinnacle Advisory Group. Blogging has brought him more visibility, which has “helped to bring clients and cement relationships […]
Hyphens matter
Hyphen, shmyphen, who cares whether you use hyphens? A Facebook ad drives home the lesson that hyphens’ role as connectors is important. “Imagine life pain free,” said the ad. This hyphenless sentence could be interpreted as “Imagine getting ‘life pain’ at no cost.” No, thanks, I’ll pass on that offer. The advertiser should have written, […]
How to handle “the Fed” in your writing
“The Fed” often pops up in market and economic commentary. This made me wonder about the best way to introduce the term as a nickname for the Federal Reserve. From “Federal Reserve” to “Fed” Here’s the Associated Press Stylebook‘s take on the Federal Reserve, with thanks to Deb Mackey for providing it in a LinkedIn […]
“Cut off its head!”—An editing tip
When editing your first draft, consider cutting off its head, in the sense suggested by Kenneth Atchity in A Writer’s Time: A Guide to the Creative Process, from Vision through Revision. Here’s what Atchity says: When you clean a fish, the first thing that goes is the head. Generally manuscripts should receive the same treatment. Atchity […]
Why I like some tweets more than others–and the lessons for you
How can you write tweets that attract readers, retweets, and clicks? If you’re like most folks on Twitter, you’ve wondered about this topic. Here are lessons from some tweets I recently enjoyed. 1. Deliver content that helps the reader. Everybody’s looking out for themselves. If your tweets deliver content that helps people, they’ll attract attention. […]