Your bad luck can become your good fortune
“How did you get that great website name?” People sometimes ask this question about my website’s address: InvestmentWriting.com. I wish I could say I was inspired. Instead, I was unlucky. I felt devastated to learn that SusanWeiner.com was not available when I created my website in 2008. It seemed like bad luck that I’d be […]
Writing wisdom from novelist Gish Jen
A conversational writing style helps your blog appeal to readers. But “conversational” does not mean “exactly as in a conversation.” Novelist Gish Jen says in Why We Write: When you tell a story in the kitchen to a friend, it is full of infelicities. I try to edit those out in literature but keep the […]
5 Secrets to Finding the Best Virtual Assistant to Streamline Your Financial Advisor Blog
Saving time and energy by using a virtual assistant (VA) seemed to appeal to the advisors who read “9 Ways a Virtual Assistant Can Streamline Your Financial Blogging,” my guest post for Michael Kitces’ Nerd’s Eye View blog. But how do you find a great VA? This guest post by Kathy Goughenor gives you one […]
Your “lollipop” doesn’t say what you think
Choose your words with attention to the many ways they may be interpreted. As a hike in the Rhode Island woods reminded me, your terminology may not convey the message you intend. On a muggy summer day, my husband and I set off on a “2.3-mile lollipop” hike. Quickly eyeballing the trail description, my husband […]
Focus on readers with “The Language of Trust”
The Language of Trust tells you why and how you can sell more effectively by focusing on your buyers. The following statement stuck with me: The first rule of building trust is to accept the fact that selling a product or idea has little to do with your company, what you’re offering, or your ideas. […]