Don’t sabotage your website’s news page
A news page featuring your firm’s mentions in the media can boost your credibility, as long as you avoid one financial advisor’s mistake. “Wow! This advisor hasn’t gotten any press since 2006.” That was my first thought when I looked at this advisor’s news page earlier this year. I immediately thought, “He should delete his […]
4 e-newsletter landing page tips from “Epic Content Marketing”
“10 Ways to optimize your e-newsletter landing page” is one tiny but useful section of Joe Pulizzi’s Epic Content Marketing. It’s important to craft your landing page—the newsletter’s signup page—effectively because, as Pulizzi writes, “your email database is a significant business asset.” Your email list is valuable because you control it in a way you […]
How to give feedback to your ghostwriter
Farming out writing to a ghostwriter can make the difference between ideas that remain stuck in your head and ideas that become persuasive prose. This may involve some give-and-take between you and your ghostwriter. I have some suggestions to help. 1. Give feedback promptly Ghostwriters can edit your drafts most effectively when your content is […]
Blogging Q&A with Carolyn McClanahan
Carolyn McClanahan’s fearless sharing of her opinions across social media, including on her blog, spurred me to ask her to participate in my Q&A series with financial advisors who blog. She’s a great example of an advisor who communicates her passion about her topics, which include the intersection of medical and financial planning issues. Carolyn, […]
Repackage your blog posts to get more mileage out of them
Blogging takes time and energy, so naturally you want to get the biggest possible return on your investment (ROI). Repackaging helps you boost your ROI. I have experience with three kinds of repackaging that you may consider using. 1. Round-ups on your blog You can recycle your blog posts by linking to them in new […]