Blogging Q&A with advisor Richard Rosso
Richard Rosso, senior financial adviser for Clarity Financial in Houston, Texas, communicates with an enthusiasm that’s infectious. I tapped him as a guest blogger last year to discuss “The Fee Value Proposition.” When he mentioned his writing for MarketWatch Retirement when we met at my presentation in Houston in March 2014, I got the idea […]
Blogging with James B. Stewart of The New York Times
Looking for ideas on how to structure your blog posts? Newspapers like The New York Times can provide inspiration, as I’ve found with many articles by Floyd Norris and with the column by James B. Stewart that I discuss in this post. You can find a formula for introducing a blog post in Stewart’s “Why […]
Ouch, LinkedIn, why did you do that to me?
If you’ve ever doubted the value of hosting content of your own website or blog, I hope my story makes you reconsider. My problem? I am losing valuable recommendations from LinkedIn. A quick tip for you: Take screenshots of any of your recommendations that will be affected. Before you panic at the thought of losing […]
Say “No” to jargon!
Jargon hurts your communications. I found a great quote about this in Simple: Conquering the Crisis of Complexity by Alan Siegel and Irene Etzkorn. Here it is: To connect with people, you have to speak their language. The use of jargon represents a decision on the part of companies and governments to speak in a language that […]
Communicating your value to clients with Steve Lishansky
Focusing on your clients instead of your firm is something I hound my clients to do in their written communications. It’s also important in your sales conversations, as Steve Lishansky of Optimize International reminded me in his presentation, “Get Paid For Your Value: How to Attract, Win and Retain Clients Who Happily Pay You What […]