Say “No” to jargon!
Jargon hurts your communications. I found a great quote about this in Simple: Conquering the Crisis of Complexity by Alan Siegel and Irene Etzkorn. Here it is: To connect with people, you have to speak their language. The use of jargon represents a decision on the part of companies and governments to speak in a language that […]
Communicating your value to clients with Steve Lishansky
Focusing on your clients instead of your firm is something I hound my clients to do in their written communications. It’s also important in your sales conversations, as Steve Lishansky of Optimize International reminded me in his presentation, “Get Paid For Your Value: How to Attract, Win and Retain Clients Who Happily Pay You What […]
Your bad luck can become your good fortune
“How did you get that great website name?” People sometimes ask this question about my website’s address: InvestmentWriting.com. I wish I could say I was inspired. Instead, I was unlucky. I felt devastated to learn that SusanWeiner.com was not available when I created my website in 2008. It seemed like bad luck that I’d be […]
Writing wisdom from novelist Gish Jen
A conversational writing style helps your blog appeal to readers. But “conversational” does not mean “exactly as in a conversation.” Novelist Gish Jen says in Why We Write: When you tell a story in the kitchen to a friend, it is full of infelicities. I try to edit those out in literature but keep the […]
5 Secrets to Finding the Best Virtual Assistant to Streamline Your Financial Advisor Blog
Saving time and energy by using a virtual assistant (VA) seemed to appeal to the advisors who read “9 Ways a Virtual Assistant Can Streamline Your Financial Blogging,” my guest post for Michael Kitces’ Nerd’s Eye View blog. But how do you find a great VA? This guest post by Kathy Goughenor gives you one […]