Top problems in asset management firms’ blog posts
Investment management firms are joining the blogosphere, but they’re off to a rocky start. Here are some mistakes that I’ve seen as I’ve sampled asset managers’ blog posts. Mistake 1: Failing to adapt materials written for other media Materials written for other media don’t transfer well to blogs. For example, I’m thinking about traditional market […]
Content strategy and someone like you
How can you keep the attention of your audience? That’s a big concern for anyone publishing anything these days. The following sentence caught my eye in The Content Strategy Take Back to Work Toolkit in a Northwestern University class that I took on Coursera: In order to hold the attention and interest of an audience, […]
Writing a list? Use parallel construction
Lists are a great way to provide easy-to-skim content. This accounts for the popularity of blog posts with titles such as “Top 10 Ways to…” or “3 fatal mistakes of…” However, please construct your posts well, or you’ll lose readers. One of the most important rules for lists is to use parallel construction. What’s that? […]
Twitter power user’s tip: Share your Twitter name as live link
In less than 60 seconds you can supercharge the impact of sharing your Twitter name. Just follow my advice. Turn your Twitter name into a live link. You’ll pick up more followers faster. Don’t do this I was reminded of this issue when some colleagues shared their Twitter names as comments on a Facebook post. […]
3 ways to add word images to your social media
I’m a word lover, but even I have to admit that images can punch up your written communications. I’ve written earlier about using photos, but sometimes word-based images can do the trick. Here are three techniques I’ve used to generate them, starting with the most sophisticated. But I’m no techno-geek. If I can use these […]