Key Steps in Writing a Research Report
Securities analysts want to write better. I know this from conversations and the fact that “Writing resources for equity research analysts” is one of my most popular blog posts. I’m delighted to share tips for writing securities research reports from Tom Brakke, author of Letters to a Young Analyst. Many of Tom’s suggestions apply to […]
How to price your self-published book—lessons from my experience
How much should you charge for your self-published book? That’s one of the many questions I agonized over during the production of Financial Blogging: How to Write Powerful Posts That Attract Clients. In this blog post, I share suggestions from my experience. I don’t have all the answers, I don’t know if I priced my […]
What Marilyn Monroe taught me about writing
I hadn’t painted since elementary school when I went to the Paint Monkey during a vacation in Pittsburgh. My goal? To paint a fill-in-the-outlines portrait of Marilyn Monroe like everyone else in the class. The result? I was reminded of some important lessons that apply to writing. 1. Showing personality helps I made Marilyn Monroe’s […]
Top posts from the first quarter of 2014
Did you miss something? Below you’ll find a list of my most popular blog posts from last quarter, as measured by Google Analytics. Since I wrote “Your call-to-action choice makes a difference” I’ve tinkered with the call to action on my blog, moving my newsletter CTA box back to the upper right-hand corner of my […]
Which investment white paper would you read?
Your white paper will attract more or fewer readers based partly on your decisions. Your title—and the way you position your topic—are critical. I’ve listed some titles below. Think about which you find most appealing. If you understand what boosts the appeal of these titles, you can generate strong titles for your white papers. I […]